Marketing Essentials Assignment : Google LLC

Lo2 assignment – marketing essentials
Q1.
A) . Samsung Group (Multinational conglomerate company).
. Google LLC (Technology company).
B)
1. Samsung:
Product is one of the major components within the Marketing Mix of Samsung Electronics items are
created and created in 6 worldwide design centers and in 53 worldwide fabricating facilities. There are
34 R&D centers around the world engaged within the production of modern products. As appeared in
the following table, Samsung items can be separated into three divisions and each division incorporates
more than one item category, and these items are:
1. Consumer electronics.
2. IT & Mobile Communications.
3. Device solutions.
The pricing technique of Samsung can be characterized as a combination of the following pricing
techniques depending on the item range, time of dispatch and the climate of the exterior market:
Price skimming: Samsung ordinarily places expensive cost labels on its most recent smartphones and
other items with advanced and progressive highlights. Samsung reduces costs and increases its market
share as rapidly as rivals dispatch products with the same highlights and capabilities. “Galaxy S8 and S8
Plus smartphones, for instance, begun to see rebates of more than 150 USD within two months of their
launch”.
Competitive Pricing: Samsung is an industry pioneer for displays and smartphones. It does not, in any
case, hold the same role in all sections of the organization. For example, for home appliances, Samsung
cannot conceivably outperform LG. Cannon and Nikon are both the industry pioneer in cameras.
Samsung, in this manner, applies forceful pricing for its products and cameras for domestic appliances
and claims a position of these markets.
Pricing of the product line: In order to build particular quality levels in clients ‘minds, Samsung uses
commodity cost lines to classify its merchandise into price groups. For eg, as of September 2017, the
Galaxy 8 smartphone costs 689 GBP on the Samsung UK site, whereas the Galaxy S8 + costs 779 GBP.
The place is the third component in the Marketing mix of Samsung. Samsung is active through diverse
channels within the market. Samsung also works on the concept named channel marketing which has
three sections. Sales and service dealers, Modern retail & Merchants. The obligation of sales and service

dealers is to handle key accounts for Samsung and to involve in corporate sales. They may open
showrooms for Samsung as well. Modern retail incorporates huge retailers who are active in the modern
retail chain. Retailers are bound to keep Samsung because of being such a branded company. For
Samsung, the foremost curiously section could be a distribution network. Samsung has a single
distributor in a few cities in order to distribute all through a territory.
Promotion is the main component of the marketing mix of Samsung. Samsung employments numerous
promotional shapes. Through daily papers and advanced media, Samsung offers its merchandise.
Samsung claims that promotion is the idealize way to reach its future clients. Samsung employments
frequently difficult strategies to sell the item to the consumer.
People are one of the components within the Marketing Mix of Samsung. Samsung Key People are Lee
Kun-hee(Chairman) & Lee Jae-yong (Vice-chairman). Samsung has 320671 workers. As workers are the
key asset of the company. Samsung has expanded its income by US$ 208.5 Billion in 2018. Samsung
backups are Samsung Electronics, Samsung Engineering, Samsung C&T Enterprise, Samsung
Overwhelming Businesses, Samsung SDS, Samsung Life Insurance, Samsung Fire & Marine Insurance,
and Ceil Around the world.
The process is one of the components in the Marketing Mix of Samsung. Samsung comprises of
approximately 80 businesses. It is profoundly expanded and has operations in areas counting
manufacturing, customer electronics, money related administrations, shipbuilding, and medical
administrations. Samsung is following industries’ best hones and forms for the manufacturing of its
items.
Physical Evidence is one of the components in the Marketing Mix of Samsung. The company markets its
items in several colored bundling that can be promptly found on store racks. They are put on the
company’s extraordinary racks, which have a diverse color and design. It permits the placement of these
racks in active retail stores for clients.
2. Google:
the list of Google products is long. From search engine to android phones and online publicizing there is
a expansive list of its products which are:
Google search. Google maps. Google translate. YouTube.
Google chrome. Chromecast. Google Pixel. Gmail.

Being an e-commerce and internet company, Google depends on online sales channel for the sales of its
items and administrations, which means google doesn’t have a particular place. In 2015 the company
opened its first physical store and up to date, there are only a few Google physical stores in different
groups in North America and the UK.
Google’s first physical store in London, is a “shop in a shop” found inside the Currys PC World store on
Tottenham Court. “In expansion to exhibiting Google merchandise—Chromebooks, Chromecasts,
Android phones, and so on—the space includes a “Doodle Wall” for clients to write on with advanced
spray paint, a “Chromecast Pod” for movie viewing, and a “Portal” for visiting the planet through Google
Earth.”
Google has utilized a smart and competitive pricing technique to fit its customers’ needs. In case of most
of its items and administrations, everyone can note that Google does not lose center of its customers’
comfort. Whether it is its chromebook or adwords, clients continuously come first to Google. For
example, Chromebooks are exceedingly competitive in terms of pricing as compared to the other
laptops. So, the focus of its pricing technique is best utility at most competitive prices.
In terms of promotion, you'll come over several items and administrations from Google every day while
working online. These items have become fair as household name as Google everywhere. Chrome and
Gmail and other household names became popular since they are utilized so broadly that no one would
need to ask twice. However, in spite of it, Google is attempting to extend its reach further by spending a
fortune on promoting and advancement. For example, Google search is presently available in several
languages. It is being advanced effectively and forcefully in Asian Markets.
When it comes to "process", Google holds your search term. It collects information on searches to help
to refine the search algorithm. So don’t think that you simply search namelessly. Google keeps your
search terms so it can link them to the address of your computer, and after that to you. Whilst Google
do not wish to spy on you, governments may take an interest in searching propensities and this is a civil
freedoms issue.
If we want to talk about the Physical Evidence, the company is located at Mountain View in California,
the name Googol implies a number followed by 100 zeros. In any case the founders erroneously
registered Google as their domain name.
In 2008 Google employed 20,000 people, numerous of the original workers of Google came from
Stanford and other tip top US colleges. It employs the best brains, and individuals like working together
as Google’s inventive business culture. Workers are encouraged to take advantage of 20% time – that’s

one day each week working on their personal pet project. They play sports at lunchtime, with Larry and
Sergey enjoying roller hockey in the early days.
C)
1. Google’s marketing mix is a successful combination of a wide cluster of product lines, appropriate
pricing techniques for different businesses and markets, and omnipresent item distribution, along with
cost-effective advancements. Extending from its online search service and online promoting
administrations, the company is presently one of the primary influencers of information technology
development.
2. Samsung focuses on cost-cutting ways to keep its cost low which helps tocompete against competitor
schemes. It includes a settled Mop (Market Operating Price) whereby the products are sold to the
merchants and to the clients at a settled market priceonly. It tries to offer its items to middle wage
families as well as high level markets-keeping in intellect the cost affectability of mid-level wage
consumers.
Samsung recognized technological items are the focus of the present market. They respect the digital
age as having both inestimable potential and hazards. It has concentrated their production arrange on
making tech-based items such as smartphones, tablets and extras and makes most of its revenue
through offering such items.
Q2.
1. Samsung:
7Ps model is utilized by the company to set their goals, to perform competitive examination and SWOT
examination. This system is used to form a marketing strategy, Samsung 7ps of marketing places greater
accentuation on product element of the marketing mix, compared to other components such as process,
people and physical evidence. Particularly, with 34 R&D centers around the world and 53 worldwide
production bases, the multinational gadgets company endeavors to guarantee the nonstop pipeline of
modern items with inventive highlights and capabilities.
2. Google:
Owing to a solid product advancement team, Google keeps creating modern items to extend and
expand its business, most of the products are accessible online for clients to access them like Google
Apps are accessible on the Google app store for clients to download. But for items like smartphones,
tablets etc. Google uses retailers as well as online channels to promote and offer them. Including on the
offline channels for the distribution and promotion purposes permits Google to reach out to bigger
audience base.
Google is worldwide presence, its popularity and its dominance, means that the company does not have
to be put in a lot of effort for the promotion of its products. The company employments minimal
promotion for advancing its items, it uses a mix of TV commercials, Online advertisements and offline
promotion to attain the same.

. The advantages and disadvantages of the 7 P’s:
Advantages. Disadvantages.
Product.
If the customers liked the
product the demand on it will
increase.
customers may not like the
product and the demand will
decrease.
Price.
If the price suits all the
customers, it will make a huge
profit for the company.
customers may find the price
expensive and the company will
lose money.
Place.
If the place of the company is
reachable for the customers, it
will increase the sales process.
if the place doesn’t suit the
customers, it will decrease the
sales process.
Promotion.
If the company has a good
promotion strategy, it will
increase its profit.
If the company didn’t promote in
a good technique, they won’t get
the sales they want.
Process.
If the company did the process
like the customers want, it will
achieve its goals.
If the company doesn’t have a
suitable process method, it will
lose customers.
People.
If the company hired appropriate
People, it will get the customers
satisfaction.
If the company hired
inappropriate people, it will
affect the company’s
performance.
Physical Evidence.
If the Physical Evidence Attracts
the attention of customers, it will
increase the company’s profit
and sales.
Physical evidence might get
copied from other companies.

References
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%20physical%20evidence.
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[Accessed 24 may 2021].
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[Accessed 23 may 2021].
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[Accessed 23 may 2021].
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[Accessed 24 may 2021].
Name: Mohamad Balloul.
Id no.: 20018860