Logistic and Supply Chain Management for Samsung

LOGISTIC AND SUPPLY
CHAIN MANAGEMENT
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Contents
RESEARCH QUESTION...............................................................................................................3
EXECUTIVE SUMMARY.............................................................................................................4
INTRODUCTION...........................................................................................................................5
Organisation background.............................................................................................................5
Industry background....................................................................................................................5
OPERATIONS AND PERFORMANCE MANAGEMENT..........................................................5
Supply chain drivers....................................................................................................................7
INTEGRATION CONSIDERATIONS...........................................................................................8
VALUE GENERATION.................................................................................................................8
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12
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RESEARCH QUESTION
Samsung is a multinational Korean company which was founded on 1938 and have their
headquarters in Samsung Town, Seoul. Samsung is a conglomerate which has been running their
business in different industry like Samsung electronics, Samsung engineering’s, life insurance
etc (Christopher, 2016) . It is one of the largest mobile phone and chips manufacturer also.
Company has 12 manufacture plants in 12 different countries for instance, Samsung television
are made in Hungary, Romania, etc. Slovakia plan produce electronics items like theatre or
sound system, microwaves etc.
How can Samsung can reduce their cost price and increase competitive advantage with the help
of supply and logistics management?
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EXECUTIVE SUMMARY
This report revolves around multinational company Samsung and how they are using
their supply and logistics management to decrease their cost of production with the purpose of
attaining product and price differentiation in the competitive market. Different types of stages in
supply chain will be discussed for the aim of getting information about Samsung manufacturing
and logistics process. It also discusses about internal as well as external integration of Samsung
manufacturing unit. At last, value generation will be scrutinised with the help of VSM chart.
Apart from this, various recommendations will be provided so that company would be able to
implement in their business unit which leads to higher efficiency and productivity of the
company.
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