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MGT300 - Logistics Management || KOI

   

Added on  2020-03-02

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Running head: LOGISTICS AND MANAGEMENTLogistics & Management Assignment 1Zara Case Study
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1LOGISTICS AND MANAGEMENTKings Own UniversityJoão Ricardo AbellaGenroJornada 11500734May 2016
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2LOGISTICS AND MANAGEMENTExecutive SummaryThe aim of the report is to understand the overall performance of the Zara industry usinglogistics and management process. It provides the supply chain management of the ZaraCompany. Zara Company is a retail industry specialised in fashion and clothes established inSpanish. In order to analyse the business performances and the growth strategy, the reportprovides a comparative analysis of the Zara Company with Myer and Dell. It draws aconclusion statement by giving a short description on the overall business strategy of ZaraCompany and its impact on other industries and economy.
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3LOGISTICS AND MANAGEMENTTable of ContentsIntroduction................................................................................................................................3Discussion and Analysis............................................................................................................3Historic roots of Supply Chain Management.............................................................................3Zara’s case..............................................................................................................................5The Fundamental reasons for success, with a comparison to another successful and an unsuccessful company................................................................................................................6How can Zara maintain its competitive advantage, here the concept of sustainability may be introduced?.................................................................................................................................7Are there similarities between Zara Dells and Myers formula for success and could this be suitable for other companies and if so explain why, if not explain why?..................................8Analyse the issues in the case and identify logistics management strategies that enable the company to become successful, and or will be necessary for the company to maintain or improve its success in the future................................................................................................9Analysing the issues in the case, and identify logistics management strategies that enable the company to become successful, and/or will be necessary for the company to maintain/improve its success in the future.................................................................................9Analysing the issues in the case, and identify logistics management strategies that enable Zara (page 71 in the text) to become so successful. Contrast this with Dell and Myer and a top 500 listed company on the Fortune 500. (Apple)...............................................................10Conclusion................................................................................................................................11Reference List..........................................................................................................................12
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