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(PDF) Assignment on Logistics and Supply Chain Management

   

Added on  2021-06-14

6 Pages1098 Words23 Views
Business Development
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Running Head: LOGISTICS AND SUPPLY CHAINLogistics and Supply ChainName of the Student:Name of the University:Author Note
(PDF) Assignment on Logistics and Supply Chain Management_1

1LOGISTICS AND SUPPLY CHAINTable of ContentsIntroduction................................................................................................................................2Background............................................................................................................................2Characteristics.......................................................................................................................2Content.......................................................................................................................................3Marketing mix........................................................................................................................3Customer Involvement............................................................................................................3Conclusion..................................................................................................................................4
(PDF) Assignment on Logistics and Supply Chain Management_2

2LOGISTICS AND SUPPLY CHAINIntroductionLogistics are important in the realm of marketing and management since in aglobalized world since firm is no longer held as an isolated entity but an element of the largerpicture. In marketing the most important part is the movement of raw materials, reshaping ofthe materials for timely delivery to the consumers in the form of a finished good withlogistics (Stadtler 2015). Any firm could make use of a thorough planning, processing,implementing and commanding the flow of goods from storage to the consumers’ end whichcompanies/firm can fit itself according to the consumers’ needs. BackgroundWith the changing pattern of the market and consumer demands, logistics havebecome more inclined towards estimating the marketing mix of the products which involveproduct’s place strategy, promotion, and price which were necessary for a company to gain acompetitive edge in the market. Today logistics also involve aspects like the route forproduct delivery to the clients (Armstrong et al. 2015). CharacteristicsLogistics operate within the framework of the marketing mix so as to ensure thehighest degree of satisfaction from the clients. Integration of logistics in the marketingmanagement is the hallmark of a company that has adjusted itself with a more globalizedmarket. Logistics should be adhered to by any firm in two hemispheres, for market researchand for promotion of company’s production. Marketing logistics are required to achieve aflawless physical distribution of goods with through planning, implementing and controllingstrategies (Armstrong et al. 2015). Logistics would help the company to sketch the flow ofraw materials and the finish products from the supply point to their consumers. With the helpof logistics and management a company can achieve production efficiency, reduction in
(PDF) Assignment on Logistics and Supply Chain Management_3

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