(Doc) Logistics and Supply Chain Management
Added on 2021-06-17
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Running head: LOGISTICS AND SUPPLY CHAIN MANAGEMENTLogistics and Supply chain managementName of the StudentName of the UniversityAuthor Name
1LOGISTICS AND SUPPLY CHAIN MANAGEMENTWeek 8Market size of retail chocolate sales in AustraliaChocolate being one of the most desired and preferred confectionery items in Australiahave a huge market size. At 6.3 kg per capita, Australia has recorded to have one of the highestchocolate consumption rates in Asia-Pacific, after the United Kingdom and some of the WesternEuropean nations like Switzerland. According to statistics, in the year 2017, the chocolatefactories in Australia have grown by 4 percent, faster than the 3 percent growth in the year 2016(Minifie 2012). The chief reason behind this growth is the high demand of consumers forpremium quality chocolate. While the majority of the consumers are found to be viewingchocolates n indulgence, the health-conscious consumers are choosing to consume high cocoacontaining chocolate or moderating their chocolate intake rather than switching their preferencesto any other snacks. The revenue of the chocolate confectionery in Australia in the year 2018 is2,590 million dollars. According to researchers, the market size of the mentioned industry willgrow annually by 2.7 percent within the time range of 2018 to 2021.
2LOGISTICS AND SUPPLY CHAIN MANAGEMENTMarket growth of Chocolate industry in AustraliaSource (Davies and Kitchen 2015)Main participants of the Australian chocolate industryThe chief participants of the Australian Chocolate factory include Mondelez International, MarsNestle, Kraft Foods, Mars Inc, Hershey Food Corporation, Ferrero Group, Lindt Company andUnilever Group Strauss Elite. Mondelez International the owner of Cadbury dominates thechocolate industry of Australia with a share of 55 percent of the total market (Minifie 2012). Thenext big player of the Australian Chocolate industry is the Mars Company with a market share of18 percent. The third major participant of the mentioned industry is Nestle with the market shareof 14 percent.Identification and description of Australian businesses currently exporting chocolates orconfectionaries into markets outside of AustraliaWhen it comes to Australian Chocolate Companies that export chocolate overseas, CrestChocolate Company can be considered as a major exporter of chocolate. The company is amanufacturer, wholesaler as well as exporters of premium chocolate. The company wasestablished in the year 1950 and is a Brisbane local, family owned as well as the operatedcompany. Due to the high quality of its manufactured chocolate, Crest is now the largestchocolate manufacturing company in Queensland (Gallo, Antolin-Lopez and Montiel 2018). Another major Australian Chocolate Company that exports their chocolates abroad is theKraft Foods Company. The mentioned company's core business includes Dairy foods, cheese,
3LOGISTICS AND SUPPLY CHAIN MANAGEMENTsnacks and beverages. The company exports chocolate chiefly to the US along with otheroverseas counties like Switzerland and West European Countries.Week 9 Differentiation of supply chain on the basis of multiple sales channels Considering the fact that the Cardinale family has planned to sell their high-quality premiumchocolate through online marketing, they need to differentiate their supply chain on the basis ofmultiple sales. Changes in manufacturing for selling product through AmazonSince the Cardinale Chocolate Company is a local company, currently the companymanufactures chocolates only for the local buyers. However, since the Cardinale family isplanning for exposing its product to a vast market, the owners of the company must understandthat Amazon as a selling medium will introduce the company to a huge number of consumers.Thus there is a high probability that the demand for the chocolate will abruptly increase (Aungand Chang 2014). Hence the Cardinale Chocolate Company needs to enhance its quantity ofproduction of the chocolates so that it can cope up with the potential demand of its onlineconsumers. In order to enhance production, Cardinale Company should invest in advancedchocolate manufacturing as well as packaging tools. Moreover, the company needs to recruitmore numbers of employees to assist them with the production of chocolate. Mechanisms for forecasting future demandsIn order to forecast the future demands of their chocolates, the owner of the Cardenale industryshould follow the below-mentioned mechanisms
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