Logistics and Supply Chain

The report highlights the key supply chain concepts, principles and processes, and their contribution to the competitiveness of the organization, with a focus on Coca Cola. The issues associated with the development of the supply chain are also discussed. The interrelation between the supply chain and other areas of the organization is emphasized, as supply chain management is a crucial component that affects various aspects of the organization, including customer satisfaction, cost-effectiveness, and quality compliance.

Logistics and Supply Chain

Table of Contents
INTRODUCTION...........................................................................................................................3
KEY SUPPLY CHAIN CONCEPTS, PRINCIPLES AND PROCESSES.....................................3
Key supply chain concepts..........................................................................................................3
Supply chain principles................................................................................................................4
Supply chain processes................................................................................................................5
LOGISTICS AND SUPPLYCHAIN CONTRIBUTION TO COMPETITIVENESS....................5
ISSUES ASSOCIATED WITH THE DEVELOPMENT OF SUPPLY CHAIN............................6
INTERRELATION BETWEEN SUPPLY CHAIN AND OTHER AREAS OF
ORGANISATION...........................................................................................................................8
CONCLUSION..............................................................................................................................10
REFERENCES................................................................................................................................1

INTRODUCTION
To ensure that customer value is maintained on an appropriate basis the logistics and supply
chain management will bring about all the guidelines that are in regard to approaching supply
change. This has been one of the most reputed market and the management criteria in the
distribution channels is one of those that will bring about the cost implications as well as the
performance. All the works that are preferably taking place in one boundary of a single
organisation than that refers to logistics whereas the supply chain management refers to all those
network companies that are in regard to one organisation (Hackius and Petersen, 2017). The
supply chain management will bring about all the necessary work for the effective administration
that will enhance the procurement as well as and efficient supply of products to the customers.
The logistics will go with the type of flow in which the physical movement of goods is being
carried. The report highlights the aspect of logistics and supply chain management and that with
regard to the particular organisation. The company that is chosen in this regard is Coca Cola.
This is regarded to be one of the largest organisation that will provide a platform and the supply
chain and management with regard to this particular company is regarded to be one of the
prominent aspect and there are certain functionalities that are in this regard. All the components
of this organisation in regard to the logistics and supply chain management are portrayed in this
report.
KEY SUPPLY CHAIN CONCEPTS, PRINCIPLES AND PROCESSES
Key supply chain concepts
The supply chain management is a conceptual action that will bring about every detail that the
organisation is usually dealing with. They are real world perspectives that are in regard to supply
chain innovation as well as the comprehensive parts as well as factors that will fall into
appreciably understanding the criteria as well as the technology is in the organisation Coca Cola.
The concept of supply chain management will revolve around half of the organisation is
efficiently been handling the criteria of distribution of goods and that is being incorporated in
mostly the retailing factors as well as the ones that are dealing with the commercial alignment of
the organisation (Govindan and et.al, 2018). The supply chain in a particular organisation will
consist of definite stages that will bring about a fulfilment of customer request. Also there are
certain parameters that will fall in regard to the concept of supply chain management those that
include suppliers, transporters, warehouses, retailers as well as the customers who are regarded

to be the prominent criteria. There is a network of facilities that is brought about by the
procurement of immediate decisions as well as the finest quality that are incorporated into
furnishing the transformation of products and everything falls in regard to the supply chain
management of Coca Cola. There is a department in every organisation that will deal with supply
chain mechanism which can orient with a strategic coordination and carry out the business
functions upon improving the performance of the organisation.
Supply chain principles
There are certain principle that will follow in regard to the supply chain management of the
organisation Coca Cola. They are as follows:
Adapting to customers needs: Customer needs are regarded to be the finest entities that will have
to be worked upon because the businesses can only move ahead with a better supply chain
management when the customer requirement is fulfilled. In this regard the organisation will
divide the customers into various segments and the such that their understanding and knowledge
regarding their experience of customer can therefore be benefited. This is also regarded to be one
of the primitive where the needs can be identified and can be catered accordingly.
Logistics network customisation: based on the divisions that are being segmented into the
customers are then identified with their requirements and there is a special sector in the
organisation which are the supply chain management managers who will look after all the
customer requirements (Perboli and et.al, 2018). They usually identify the patterns of delivering
goods as well as the needs of customers and will also prioritise certain aspects that are in regard
to the distribution of goods in the market.
Demand planning across supply chain: in order to move ahead with a vigorous management the
organisation usually train professional in order to move ahead where the trading criteria that will
bring about the necessary stock. This can also be helpful in avoiding the unnecessary stock that
will fall as a barrier for the movement of supply chain mechanism in the organisation Coca Cola.
Differentiating the products: finance criteria where the customer requirements are identified and
are differentiated accordingly. There is a strategic orientation with regard to all the principal that
will fall in maintaining the divisions that are adopted as the principal standard.
Adopting multilevel decision making: this decision-making criteria will influence certain
determinant factors that will bring about a good amount of profits which can better understand
processes and efficiency of goods.

Adopting services and financial metrics: the customer profitability is the major aim and it will
have to be attend and better derived. This can also help in understanding the cost-effective
measures that will fall in regard to activities process as well as the customers that are revolving
around the organisation Coca Cola.
Supply chain processes
The supply chain management process is as follows:
Plan: planning is nothing but far the necessary requirements of the individuals or the customers
are to be determined will be enhanced (Tu, 2018).
Develop: development is the prospect that is associated with planning where all the identified
parameters and planning will eventually be developed.
Making of products: the products that are developed as a part of planning are then processed into
the making of products where the demands of customers will therefore be addressed.
Deliver: deliver is nothing but how far the customers are entitled with their preferred goods as
well as the services. The products that are being prepared are delivered by the supplier to their
respective locations.
Return: in case there is an issue with the products the customer can return their damaged or
defective goods to their suppliers.
LOGISTICS AND SUPPLYCHAIN CONTRIBUTION TO
COMPETITIVENESS
The logistics and supply chain management in the organisation is more into dealing with all the
needs of customers and also satisfying them at regular intervals of time. This has been one of the
flow in which the organisation gets carried away by a lot of customer base and the logistics
system is said to be one of the crucial component of every organisation Coca Cola. The result of
this purpose by dealing with the customer demands as well as moving ahead with the policies
that are in relation to customers is to identify the fact that the organisation is meeting the
demands and is also a way ahead in the race of competition (Yu and et.al, 2017). This will bring
about an added benefit for the organisation where they can usually deliver goods faster and also
they can have a good offering of services. This will be one of the advantage where they are
creating a sustainability factor with regard to customer that will increase their value. The cost
advantage that is associated with all the suppliers as well as the business customers that are
usually compensating their part in the mode of efficient supplies will therefore be gratified. One

of the biggest advantage that is in regard to competition which is prevailing in the logistic and
supply chain management is to derive value. Value is everything for the organisation and that in
regard to the product is said to be one of the enormous entity that is usually dealt by the
organisation. Their need and be a technique for an individual assistance but the value can
therefore be differentiated up on how far the organisation Coca Cola is able to gratify the small
techniques that are in regard to supply chain and management (Yazdani and et.al, 2017). The
organisation usually follows a strategy of defining their products by the distribution channel
which can either be a single distribution or the one that is related to various other probabilities in
the market. There is an increasing demand that is prevailing for certain to happen in the market
and therefore every implementation regarding certain factors of the organisation can be benefited
with a good competitive advantage. In this regard the supply chain and management is regarded
to be one of the formulation that is prevailing in the market and is also getting implemented with
various factors and new modifications on a day-to-day basis that is meeting customer demands.
Almost all the retailing organisations are going for the supply chain and management system
where this concept is being driven by an integrated approach that will bring about all the
products as well as the business into the terms of defining their profitable standards by this
activity (Tu and et.al, 2018). That can also achieve a good customer base where their goal is to
meet the needs of customers and that can obviously bring about a good name and fame to the
organisation. Some organisations are also using Information Technology as that tool in order to
move ahead with the information that will have to be received from customers. This is an
additional benefit where all the data can be synchronised and the supply chain can be a fastest
mode of interpretation in this regard. The cost as well as the mode of distribution are the major
criteria that will have to be emphasized where they can briefly approach the measures that are
logically oriented. Most probably the competitive advantage that can be gained from the logistics
and supply chain management in the organisation will revolve around the cost-effective
measures. When there is a reduction in the cost as well as the value that is being created upon a
particular offering which can be differentiated up on certain terms then obviously there is a need
for competitive advantage in the market.
ISSUES ASSOCIATED WITH THE DEVELOPMENT OF SUPPLY CHAIN
Issues are a part of every important criteria of the organisation and that are to be sold at regular
intervals of time such that the business atmosphere can be maintained in a gratified manner. In

this regard the supply chain management issues of the organisation that is dealing with certain
entities are as follows:
Globalisation: globalisation is regarded as one of the prominent aspect that will fall as an issue
for the supply chain management of the organisation (Liu and et.al, 2018). This is a challenging
aspect where the different formulations like that of reduced cost. The challenges that are in
regard to cost made organisations to prefer other countries where they can go with the lower cost
mechanism and that has brought about any issue with regard to the supply chain management.
There is an Outsourcing capability that is in regard to the production which is accessed globally.
This will usually complicate the supply chain mechanism where the suppliers will have to be
provided from different geographic locations. One of the key important criteria of supply chain
management is to ensure fast delivery to customers and that will be one of the biggest problem in
this regard. They will have to be a maintenance in terms of real-time visibility and the production
cycle get affected because they will have to deal with the raw materials to finished goods and
also they will have to maintain their efficiency and processes. While dealing with the impact of
globalisation one of the most prominent aspect that will have to be ensured is that localisation of
products. This will bring about an enormous change in the organisation where the cultural
preferences will have to be identified. Otherwise the organisation will be at risk of maintaining
the consistency on the levels of integration where their start losing control.
Fast changing market: this is also regarded as one of the key issue because the technology is
reaching the brim of being the best and there are certain entities that are being captured as a part
of change in the markets. Globalisation has brought about a severe change that is derived by the
extra dramatic factors upon creating pressure in the midst of organisational atmosphere. There
are various cultural preferences that will have to be identified and the customer choices are
different along with their perception. This will have to be maintained upon a proper basis which
when not maintained on a correct term will therefore effect and impact the organisation. The life
cycle of the product play a major role in the changing market and therefore the enterprises will
have to keep in mind the ups and downs that are a part of the latest trends which are prevailing.
This will obviously bring about a pressure on the organisation and therefore they will have to
tackle with the manufacturing of other products that are in regard to customers. There is a need
to update products constantly because to enhance the features the organisation will have to move

ahead to accommodate the product value by maintaining their pace with customers. This can also
make the blended decisions of customers and can also create a probability of sales.
Quality and compliance: customer behaviour will gradually change when the organisation is
maintaining high quality products (Liu and et.al, 2018). This can also be one of the most
astonishing fact with regard to organisation where the customers get influenced by online
shopping behaviour. Quality is one of the most probable entity that will bring about a lot of profit
for the organisation where the enterprise can move ahead with increase in profits. Although this
creates a pressure in the midst of organisational entities yet there will be a consistency when the
organisation is aiming for quality. Right from manufacturing the products till the deliverance of
product to the customers a particular strategy where the compliance will be maintained and
therefore the customers will get satisfied with the enterprise terms and conditions. This can also
be an overwhelming aspect for the management where their capability will be eventually
identified by the customers.
INTERRELATION BETWEEN SUPPLY CHAIN AND OTHER AREAS OF
ORGANISATION
There are certain areas in the organisation that will go hand in hand with the populations that are
particularly in regard to supply chain. At first supply chain is regarded to be one of the prominent
criteria where there are certain things that are dealt with and in order to satisfy the customer
needs it is a never ending phenomena that will have to be efficiently engrossed. There must be an
interaction with the other units of the organisation through which the supply chain management
activities can be at peace. Its relation with certain functional units of the organisation are as
follows:
Purchasing unit: in order to accomplish the goals that are in regard to the organisational entity
and also to acquire products as well as the services keeping in mind the customer demands it is a
necessary aspect that the organisation Coca Cola will have to maintain certain formulations that
will derive value for the company products. This can also strengthen the organisations
competitive advantage and the specifications can also be gratified. A review over the product
specifications is made by the functions as well as the functionalities that are a part of creating
value to the product.
Manufacturing unit: the supply chain management is in contact with the manufacturing unit of
the organisation where the products are usually manufactured. This unit is a biological

processing of the customer requirement and therefore the range of activities that include product
specifications as well as the materials that are involved in bringing about the desired products are
all maintained on a very good basis such that the retailers can sell their products at a good pace.
Relation with inventory management: the inventory management is nothing but the plan of action
that will derive certain components as well as the new formulations that are a spectacular
approach in bringing about new products into existence (Kummer and et.al, 2020). The supply
chain management is in constant touch with the innovation as well as the areas that will bring
about innovation amidst of customers as well as products. This can also increase the efficiency of
the working atmosphere of the organisation Coca Cola with regard to supply chain management
because inventions are necessary to cope up with the never ending demands of customers. This
will also be an asset to the organisation because there are certain problems that will fall in regard
to the organisation at the manufacturing unit of the organisation will help to cope up with the
product structure.
Planning team: planning is one of the important formulation that will forecast every necessary
information that is in regard to supply chain and management. This will also derive the technique
that are necessary to go ahead with the methods that are flourishing. Also there is a statistical
data that will fall in regard to the current data of markets and can also access the future capability
and requirements that are in due of supply chain management. This will help in taking decisions
within no time where the demand for a product can also be maintained on a skilful basis. The
planning team in the organisation will bring about all the entities that are in regard to the current
trends that are impacting manufacturing unit as well as the supply chain management. This
deriving factor can help in meeting the customer requirements and the decisions are to enter into
the market within no time.
Warehousing: the relation between warehousing and the supply chain management in the
organisation is said to be enormous. This will deal with the goods and the materials that are used
for manufacturing the products which play a major role in determining the standards of the
product. The warehousing will contribute for different functional units like that of verification
inspection and putting away the product amidst of customer request. The controversies that will
fall in regard to the warehousing activities at the functionality of the organisation will determine
the proper management of products (Kummer and et.al, 2020).

Transportation: the transportation unit of the organisation play a major role where the products
are being delivered to the right amount of stores as well as the customers. This in touch with
supply chain management will bring about a very good result where the customer personification
can be clearly carry forward to the transportation factor of the organisation.
Human Resource Management: human resource management in the organisation is said to be
involved in all the activities that are in regard to providing the needs of supply chain
management. They are also in regard to maintaining a statistical approach of how far the analysis
of supply chain management is carry forwarded in a better possible manner.
Finance department: the finance department in the organisation will deal with all the finances
that are in regard to the organisational activities (Zijm and et.al, 2019). The supply chain
management requires certain compensation as well as the requirement for finances that are being
gratified by the finance management of the organisation.
CONCLUSION
The entire report concludes upon explaining the aspects of supplies and concepts principles as
well as the processes that are included in the organisational context. There is a consideration for
the good practice as well as the failures that are in regard to supply chain management and will
also analyse the factors that are in this particular aspect. There is a critical analysis which is
being portrayed in the logistics and supply chain strategy in order to derive the competitiveness
of an organisation and also the growth in globalisation. Critical evaluation over the issues that
are associated with the development of supply chain strategy are being identified and the
solutions are being gratified with a good practice models. The report concluded upon explaining
the interrelationships between supply chain and other areas of an organisation considering their
importance to the success of a business.

REFERENCES
Books and journals
Govindan and et.al, 2018. Big data analytics and application for logistics and supply chain
management.
Hackius and Petersen, 2017. Blockchain in logistics and supply chain: trick or treat?. In
Digitalization in Supply Chain Management and Logistics: Smart and Digital Solutions for
an Industry 4.0 Environment. Proceedings of the Hamburg International Conference of
Logistics (HICL), Vol. 23 (pp. 3-18). Berlin: epubli GmbH.
Kummer and et.al, 2020. A systematic review of blockchain literature in logistics and supply
chain management: identifying research questions and future directions. Future Internet.
12(3). p.60.
Liu and et.al, 2018. Analysis of logistics service supply chain for the One Belt and One Road
initiative of China. Transportation Research Part E: Logistics and Transportation Review.
117. pp.23-39.
Perboli and et.al, 2018. Blockchain in logistics and supply chain: A lean approach for designing
real-world use cases. Ieee Access. 6. pp.62018-62028.
Tu and et.al, 2018. IoT-based production logistics and supply chain system–Part 1: Modeling
IoT-based manufacturing supply chain. Industrial Management & Data Systems.
Tu, 2018. An exploratory study of Internet of Things (IoT) adoption intention in logistics and
supply chain management: A mixed research approach. The International Journal of
Logistics Management.
Yazdani and et.al, 2017. A group decision making support system in logistics and supply chain
management. Expert systems with Applications. 88. pp.376-392.
Yu and et.al, 2017. E-commerce logistics in supply chain management: Implementations and
future perspective in furniture industry. Industrial Management & Data Systems.
Zijm and et.al, 2019. Operations, logistics and supply chain management: definitions and
objectives. In Operations, Logistics and Supply Chain Management (pp. 27-42). Springer,
Cham.
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