Applied Logistics and Supply Chain Management

Running Head: MANAGEMENT 0
APPLIED LOGISTICS AND
SUPPLY CHAIN
MANAGEMENT

MANAGEMENT 1
Table of Contents
Overview....................................................................................................................................2
The interfaces.............................................................................................................................2
Order Cycle................................................................................................................................4
Inventory Management..............................................................................................................6
Summary....................................................................................................................................7
References..................................................................................................................................8

MANAGEMENT 2
Overview
With increasing competitive business landscape, every organisation is working
towards improving its efficiency, raising productivity, reducing costs and gain advantage
through exploiting the resources in the best way (Leonidou et al, 2013). One of the key
business processes that contribute to the achievement of these objectives is supply chain
management. This study outlines the logistics system of Coca-Cola while relating it to
various theories and frameworks to as to best identify the issues and accordingly provide
recommendations. My role in this report is to be a supply chain manager of Coca-Cola who is
required to discover significant problems in logistics of company and give necessary
provisions to make them right.
Coca-Cola is a leading global beverage corporation founded in 1886 and currently
having its presence in more than 200 countries. The company vision is to craft the brands and
choice of drinks that people appreciate, to refresh them in spirit & body. In 2018, the Coca-
Cola net operating revenues world-wide were nearly 31.86 billion U.S. dollars (statista.com,
2019). Since the year 1989, the company carries out franchised distribution system serving
1.7 billion customers every day (Bhasin, 2011). Coca-Cola trails a typical supply chain
management where it only manufactures syrup concentrates and sells it to bottlers all over the
globe. Coca Cola Enterprise is also responsible for manufacturing and distributing a wide
range of soft drinks under its umbrella from Coke itself to juices, Fanta, water, energy and
sports drinks. To reduce economic costs and gain more market share in the industry, the
company is practicing new innovations and technology like 3D printing and Bluetooth
beacon technology (White, 2015).
The interfaces
Logistics is known to be process of planning, executing and controlling procedures
for the effective and efficient transportation and storage of goods together with services and
associated information (Shih et al, 2012). In most of the part of the world, Coca Cola has
developed its presence with having nearly 300 bottling partners and they together create the
Coca-Cola system delivering value to both customers and consumers (coca-colahellenic.com,
2019).