Logistics and Supply Chain Management for Mouth Buller Ski Resort

The topic mainly focused on the various concepts of logistics and supply chain management for the hospitality business named Mouth Buller Ski resort in Australia. An operational plan has been prepared to understand the various operations and time period within which those have been completed. Proper money has been spent along with various legislations, laws, rules and regulations to keep the environment safe and healthy and at the same time, ensured keeping the tourists safe and healthy.

Running head: LOGISTICS AND SUPPLY CHAIN MANAGEMENT
Logistics and Supply chain management
Name of student
Name of University
Author note

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Executive summary
The topic mainly focused on the various concepts of logistics and supply chain management for
the hospitality business named Mouth Buller Ski resort in Australia. An operational plan has
been prepared to understand the various operations and time period within which those have
been completed. Proper money has been spent along with various legislations, laws, rules and
regulations to keep the environment safe and healthy and at the same time, ensured keeping the
tourists safe and healthy. The consultative process was managed by ensuring that the
stakeholders are engaged together and decisions are made to facilitate group functioning and
deriving positive business outcomes too. The mission of the organization was to provide
hospitality services by keeping the environment safe for people to live in. The strategies were
implemented to influence the marketing process and create brand awareness to draw in more
customers and generate higher revenue in business as well.
Table of Content

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s
Overview..........................................................................................................................................3
1.1 Legislative context.....................................................................................................................3
1.2 Consultative process..................................................................................................................4
1.3 Business unit and functional group............................................................................................5
1.4 Financial period and information sources..................................................................................8
1.5 Mission and strategies..............................................................................................................11
1.6 Major work- new and ongoing................................................................................................12
1.6.1 Major new work................................................................................................................12
1.6.2 Recurring plans.................................................................................................................13
References......................................................................................................................................15

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Overview
The actual role of creating an operational plan is to provide the workers of the
organization named Mount Buller Ski Resort with a clear picture of the various tasks, roles and
responsibilities so that these are in line with the organizational goals and objectives to be
achieved. The objectives are included in the strategic plan, which creates ease in ensuring that
the operational plan is implemented to accomplish the business goals and objectives with ease
and effectiveness (mtbuller.com.au 2018).
1.1 Legislative context
The development and implementation of an operational plan considers the use of various
legislations, laws, rules and regulations needed to manage the logistics and supply chain
operations properly like the transportation activities, packaging and management of stocks. Mt.
Buller ski resort is one of the major holiday destinations for people all over Australia that is
nearest to the Melbourne airport and provides the clients with great scenic view and an enjoyable
experience during their stay at the resort. There are effective transpiration facilities along with
the management of safety measures, which has assured the customers about their well being and
proper accommodation services at the resort, thus leading to proper hospitality management too.
The shipment and transfer of individuals are managed by the Mansfield Mont Buller Bus Lines,
which has been working under the contract of RMB. There are various legislation including the
Fair Trading Act and Consumer Protection Act that have helped in delivering the best quality
hospitality services to people and at the same time, prioritized on the safety of clients along with
the health and wellbeing of the workers who are engaged with the delivery of services to the

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clients (Christopher 2016). Other legislations included for managing good hospitality services
are Trade Practices Act and Environmental Protection Act which have assisted in conserving the
environment and maintained an ecological balance in nature too. This has helped in promoting
the Ecotourism campaign, which has maintained values, leadership aspects and even maintained
the integrity through innovation and delivery of better customers’ services too. The business
activities are managed sustainably with the implementation of Alpine Resorts Management Act,
which considers the environmental aspects and maintained proper strategic plans too for ensuring
meeting up to the clients’ expectations and higher revenue generation through proper
management of logistics and supply chain activities too (Winter & Knemeyer 2013).
1.2 Consultative process
The ski resort in Mt. Buller has offered great scenery view and provided the visitors with
a great experience during their stay at the resort. The resort authorities have maintained all the
safety aspects and even implemented proper environmental laws, rules and regulations to
maintain an ecological balance in nature as well. The consultative processes are managed with
the involvement of various stakeholders associated with the business functioning including the
investors or shareholders, employees, managers, Government and regulatory bodies. The RMB
provided a handsome amount of money for providing assistance to the management of marketing
efforts and maintain the alpine visitation campaign effortlessly through promotion of ecotourism
as well. The ecotourism has been a major innovation of the hospitality service provider, which
has not only helped in the management of wildflowers’ viewing, viewing of the mountains,
skiing and bushwalking too (Islam et al. 2013). The licensing has been managed for ensuring
successful business functioning and at the same time, monitored the environmental aspects and

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regularly checked whether the environmental aspects have been managed or not. To keep the
visitors viewing the website consistently, the involvement of social media platforms is essential
for increasing the numbers of followers and engage all the major stakeholders altogether in
business for successful business functioning. This could not only make the organization capable
of adjusting to changes, but also share or exchange relevant ideas and opinions required to meet
the client’s expectations and ensure business growth, development and higher revenue generation
(Mangan, Lalwani & Lalwani 2016).
People who have been consulted Name
Manager Andrew Michaels
Shareholder or investor Dean Jones
Employee Sam Dean
HR manager Julia Stewart
Licensing authority Nick Reeves
IT engineer Jon Terrens
Environmental consultant Brett Pattinson
During the consultation with various stakeholders, it was also found that few extra health
and safety workers were needed because of the lack of health and safety, which caused few
accidents creating threats and harm for the visitors. There is need of a new machine that can
remove snow from the top of cottages within the ski resort. It is because with the accumulation
of snow on the rooftops, it can be dangerous (Rushton, Croucher & Baker 2014).

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1.3 Business unit and functional group
I have been working as a tourism services coordinator and also as a marketing manager at
Mount Buller Ski Resort (Aguirre & Goudge 2014). There are various group members and
partners with whom I have been working for managing the business unit properly and ensure
management of job positions properly. The resorts are managed for the creation of alpine as well
as improve client satisfaction through deliverance of good quality hospitality services and with
the partnership with other hospitality businesses like Bolle, Fox, etc. to promote the business and
improve the brand image (mtbuller.com.au 2018). A proper business model is prepared to ensure
successful functioning of the group and business unit.
Key partners
 Regional
partners
 Car rentals
 Ski resorts
 Transportati
on
companies
Key activities
 Manageme
nt of
networks
 Transfer of
visitor
from
airport to
destination
 Manageme
nt of
websites’
 Training
and
Value
proposition
 Scenic
view
and
manag
ement
of
sustain
ability
Customer
relationship
 Providing
emails
 Involveme
nt of social
media
 Self
services
and
booking
online
Customer
segments
 Visitor
s from
all over
Austral
ia and
other
parts of
the
world

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maintenanc
e for
proper
ecotourism
manageme
nt
Key resources
 Airlines
companies
 Over 100
staffs
 Partnership
with Bolle,
Fox
Channels
 Social
networks
and
website
manageme
nt
Cost structure
 Website management
 Sustainability measures incurred costs
 Staffs’ wages
Revenue streams
 Cost of hospitality services
 Fees at airport
 Online advertisements and website
management
 Referrals for partners
The organizational chart presents information about the location of business along with
the various job positions available within the ski resort at present.

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Business location Near Melbourne in Australia
Job positions available Number of people required
Front office receptionist 1
Food and drinks la carte waiters 3
Cleaners and bar staffs 5
Health care workers 2
Chef 4
Supervisor of the ropeway and skiing 1
1.4 Financial period and information sources
Fiscal Year Jan March June September December
Revenue 446,075 541,666 710,932 895,780 1,081,655
Cost of Services 162,590 246,997 315,453 381,096 394,745
Operating Expenses 208,617 189,986 211,381 234,211 256,303
Interest Expenses 61,669 59,367 55,537 44,131 33,291
Net Income 13,199 45,316 128,566 252,100 397,315
The financial year is 2017 and the goal has been running across 1 year.
Operational plan
Activities included in the plan Time period

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Gathering information about entity and
assessing the needs and preferences of people
January 1st to February 28th
Developing the resort facilities through
betterment of services
 Managing the recruitment of
individuals to fill the job positions
 Creating an online website and adding
some more features to make people
aware of the services delivered
 Improving the infrastructure and
creating a positive work culture
 Preserving the resources and ensuring
that the environment is not harmed and
health environment is fostered.
March 1st to June 31st
The partnership working with the other
companies has helped in maintaining a strong
brand image and made people aware of the
services provided by the organization
July 1- July 20
Respecting the Alpine environment and
keeping the environment cleaner, healthier and
safer.
July 21st to September 15
Involving with the third party individuals to September 16 to November 30

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ensure proper stakeholder management and
improving the brand image and identity too.
Preparing a proper budget and compare it with
the previous year’s budgetary plan
December 1st to December 31
The data and information obtained are reliable because of the sources that have been
obtained from websites and by reviewing various articles, journals and documents containing
information about the research (Fernie & Sparks 2014).

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1.5 Mission and strategies
The mission is to promote, develop and manage the resort in a sustainable manner for
maintaining the ecological balance in nature and at the same time, make ecological and
economic considerations. This will also allow using the resorts for alpine creation and for
tourism facilities to improve the visitors’ experience and develop partnerships for increasing the
scopes and opportunities too.
As a marketing manager, it is my duty to promote the Ecotourism campaign and ensure
proper delivery of ski resort services considering the proper management of environmental
aspects and keeping the environment safe (Seuring 2013). The consideration of safety aspects
and keeping the environment have been the main focus, which has been the mission and vision
statement of the organization to sustain in the competitive business environment.
S- To deliver the best quality ski services keeping in mind the protection of environment and
conservation of natural resources

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M- To ensure that the transportation of visitors to the location is done properly through
considering that lesser harmful gases are emitted to keep the environment safe
A- To conserve the environment and natural resources so that a ecological balance in nature is
maintained, which is the primary goal of the Ecotourism campaign
R- To improve the brand image and attract more customers while keeping in mind the health and
safety of workers too though with the consideration of proper licensing structures
T- To ensure that the tourists are made to reach the destination on time and are provided with the
right services to ensure satisfaction
1.6 Major work- new and ongoing
1.6.1 Major new work
The name of the project is Ecotourism campaign that has been managed by following the
values of leadership, teamwork, communication, integrity, innovation and customer service. The
typical climate of high altitude alpine resorts makes it favorable for viewing rare flowers and
fauna. The focus of the project is to manage ecotourism through various activities like
bushwalking, wildflowers viewing, mountain biking and skiing as well (Ahi & Searcy 2013).
The business strategies are fulfilled by managing license to conduct organized tours and innovate
the business aspects for future benefits.
The numbers of visitors in the website of the company, revenue generated and checking
the environmental management and how much the environment has been kept safe are
considered as major KPIs.

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Resources Timing To whom it has been
specified
Human resources including the
employees, persons holding the
managerial position and
marketing department officials
15 days Employees or staffs
Managing proper licensing
structures
30 days Third parties and regulatory
bodies
Providing necessary training to
them by the training coordinator
10 days Employees
Management of ecotourism with
the consideration of various
resources that can keep the
environment safe and healthy
5 days Customers or service users
Maintaining the safety of
environment through lesser
harmful gases emissions
10 days The external environment,
which should be kept safe
There are third party tools like the business partners that have promoted the brand and
even made them aware of the services available. The key challenges could be the lack of enough
time and money, because more and more tourists are visiting everyday, which may already harm
the environment (Coyle et al. 2016).

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1.6.2 Recurring plans
Budget for operations

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References
Aguirre, G.C. & Goudge, D., 2014. LOGISTICS AND SUPPLY CHAIN MANAGEMENT.
Patrick D. Fountain, p.57.
Ahi, P. & Searcy, C., 2013. A comparative literature analysis of definitions for green and
sustainable supply chain management. Journal of cleaner production, 52, pp.329-341.
Christopher, M., 2016. Logistics & supply chain management. Pearson UK.
Coyle, J.J., Langley, C.J., Novack, R.A. & Gibson, B., 2016. Supply chain management: a
logistics perspective. Nelson Education.
Fernie, J. & Sparks, L., 2014. Logistics and retail management: emerging issues and new
challenges in the retail supply chain. Kogan page publishers.
Islam, D.M.Z., Meier, J.F., Aditjandra, P.T., Zunder, T.H. & Pace, G., 2013. Logistics and
supply chain management. Research in Transportation Economics, 41(1), pp.3-16.
Mangan, J., Lalwani, C. & Lalwani, C.L., 2016. Global logistics and supply chain management.
John Wiley & Sons.
mtbuller.com.au. (2018). Mt Buller. [online] Available at: http://www.mtbuller.com.au/Winter/
[Accessed 17 Aug. 2018].
Rushton, A., Croucher, P. & Baker, P., 2014. The handbook of logistics and distribution
management: Understanding the supply chain. Kogan Page Publishers.
Seuring, S., 2013. A review of modeling approaches for sustainable supply chain management.
Decision support systems, 54(4), pp.1513-1520.
Winter, M. & Knemeyer, A.M., 2013. Exploring the integration of sustainability and supply
chain management: Current state and opportunities for future inquiry. International Journal of
Physical Distribution & Logistics Management, 43(1), pp.18-38.

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