Touring Guide in London - Report
Added on 2020-07-23
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London Guide Tour
Table of ContentsINTRODUCTION...........................................................................................................................11. Trends in urban tourism and cultural/ policy related to the food theme............................12. Target market for tour........................................................................................................23. Mode of transport, distances and timing............................................................................24. Likelihood of success of the tour, limitation and recommendation...................................3CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................6APPENDIX......................................................................................................................................8
INTRODUCTIONA tour guide provides information, cultural and historical knowledge which is related tothe place to the people. It includes guidebook of tourist place like museums, historical andreligious sites etc. to the visitors (Pappalepore, Maitland and Smith, 2014). The present reportdescribes the touring guide in London. In which, Food theme are to be taken which is related tothe tourist area of London. This report shows the trends in urban tourism and cultural/ policycontext which is related to the food content. It also explains the target market and mode oftransport, distances, timing which is related to the tour. At last, it also critically explains thesuccess, limitation and effective recommendation so that company will use marketing style in aproper way.1. Trends in urban tourism and cultural/ policy related to the food themeLondon is key attraction point for every visitor. There are 274 million per day visits in2014. It indicates that every year 750,000 visitors come to travel in London. By comparing to2009 to 2014, the number of overnight visits will be increase with 16%. In order to this, £11.8billion revenues are generated by the overseas visitors in 2014. As per the view of culture trends,London is mostly related to the celebrity merchandise. Club culture also return in the city whichmeans that people often like to visit in nightclub. Their culture is famous for the classical music,opera, art gallery, museum, festivals, theatre and dance and food. Specially the night life ofpeople is mainly attracts the visitors to visit the London again and again (Yankovska andHannam, 2014). It is also famous for the Olympic stadium, The Boat Race and The WimbledonChampionship etc.As per the theme of food, it is related to the London tourist trends and culture of thepeople. It is a city which is famous for their delicious nutrient and mostly force the visitors.Culture of a society and their beliefs highly affect the food habit of the people. As per the viewsof citizenry, there are various kinds of dishes which need to eat in London before die. There areseveral tourist places like Buckingham palace, Westminster Abbey, London eye etc. whichhighly attract the visitors. Many food market and restaurant which provide high quality of foodto the visitors. To maintain the quality of foods, hotels and food centre maintain the quality oftheir products and try to make some variation so that customers are highly attracted on it. Hence,while making a tour planning or giving, it is essential for every business to analysis the effective1
trend for a particular tourist place. It is helpful because by which person will guide effectively asper the current trends of a particular location. For example: By analysing the culture activity inLondon, it will help the visitor to understand the different art gallery, museum which are totallybased on the current culture trend in a city. (Ong, Ryan and McIntosh, 2014.).2. Target market for tourTarget market is a process in which company will attract the customers by focusing onthem. Hence, for a tour, target market is to create and sell the touring efforts by providing bestquality of food items. This is important because by making focus on the customers, tourcompany can identify the need of them. They can understand that which kind of foods and habit,customer have. As per identify the need and demand, tourism company will make effectiveaction to fulfilling it. London tourism sector apply various process by which they can identify thefood need and type of demand by the visitors (Mossberg, Hanefors and Hansen, 2014). In orderto this, tourism company of London mainly sharpen their focus, which tourism sector firstlydetermine the need of the products which fulfil the demand of the visitors. After that companyneed to identify the primary value and types of value which make impact on customers taste. Byobtaining the data tourism sector analysis the various food sources by making market survey andby looking the network of supply chain of the product. For example: London tourism sectormainly targeted on the visitor's need and try to find out the best way by which company cansatisfied the food demand of different cultural people. By analysing the target market effectivetour planning can be done which help to successful growth of the business.3. Mode of transport, distances and timingLondon is famous for their well-structured transport system. It has one of the largesturban transport network in the world. Hence, new visitors or tourist have not face any kinds oftransportation problem while visiting the tourist place. It includes buses, underground railnetwork or Tube, Docklands light railways, river bus services, local trains, trams, cycle hireschemes, taxi, Air lines etc. are the best example of transportation system in London. By thesetransportation systems it will provide suitability to the tourist to visit the places. Large number ofpeople is highly dependences on these transportation channels. All these channels providefacility as well as it will create some difficulty to the visitors by finding the right food centre.London is a diversified city which have their unique style and speciality in their food dishes.People often find difficulty to acquire quality hotel. In order to this, London tourism sector2
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