Tour Guide Training and Tourism Development

The provided document appears to be a collection of academic papers and resources related to tour guide management, tourist behavior, and tourism development. The content covers topics such as intensive tour guide training programs, app-based mobile tour guides, and the role of technology in tourism. It also includes references to research articles and books on these subjects. Overall, this document seems to be a comprehensive resource for students or professionals interested in understanding tour guide management and tourism development.

London Guide
Tour

Table of Contents
INTRODUCTION...........................................................................................................................1
1. Trends in urban tourism and cultural/ policy related to the food theme............................1
2. Target market for tour........................................................................................................2
3. Mode of transport, distances and timing............................................................................2
4. Likelihood of success of the tour, limitation and recommendation...................................3
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6
APPENDIX......................................................................................................................................8

INTRODUCTION
A tour guide provides information, cultural and historical knowledge which is related to
the place to the people. It includes guidebook of tourist place like museums, historical and
religious sites etc. to the visitors (Pappalepore, Maitland and Smith, 2014). The present report
describes the touring guide in London. In which, Food theme are to be taken which is related to
the tourist area of London. This report shows the trends in urban tourism and cultural/ policy
context which is related to the food content. It also explains the target market and mode of
transport, distances, timing which is related to the tour. At last, it also critically explains the
success, limitation and effective recommendation so that company will use marketing style in a
proper way.
1. Trends in urban tourism and cultural/ policy related to the food theme
London is key attraction point for every visitor. There are 274 million per day visits in
2014. It indicates that every year 750,000 visitors come to travel in London. By comparing to
2009 to 2014, the number of overnight visits will be increase with 16%. In order to this, £11.8
billion revenues are generated by the overseas visitors in 2014. As per the view of culture trends,
London is mostly related to the celebrity merchandise. Club culture also return in the city which
means that people often like to visit in nightclub. Their culture is famous for the classical music,
opera, art gallery, museum, festivals, theatre and dance and food. Specially the night life of
people is mainly attracts the visitors to visit the London again and again (Yankovska and
Hannam, 2014). It is also famous for the Olympic stadium, The Boat Race and The Wimbledon
Championship etc.
As per the theme of food, it is related to the London tourist trends and culture of the
people. It is a city which is famous for their delicious nutrient and mostly force the visitors.
Culture of a society and their beliefs highly affect the food habit of the people. As per the views
of citizenry, there are various kinds of dishes which need to eat in London before die. There are
several tourist places like Buckingham palace, Westminster Abbey, London eye etc. which
highly attract the visitors. Many food market and restaurant which provide high quality of food
to the visitors. To maintain the quality of foods, hotels and food centre maintain the quality of
their products and try to make some variation so that customers are highly attracted on it. Hence,
while making a tour planning or giving, it is essential for every business to analysis the effective
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trend for a particular tourist place. It is helpful because by which person will guide effectively as
per the current trends of a particular location. For example: By analysing the culture activity in
London, it will help the visitor to understand the different art gallery, museum which are totally
based on the current culture trend in a city. (Ong, Ryan and McIntosh, 2014.).
2. Target market for tour
Target market is a process in which company will attract the customers by focusing on
them. Hence, for a tour, target market is to create and sell the touring efforts by providing best
quality of food items. This is important because by making focus on the customers, tour
company can identify the need of them. They can understand that which kind of foods and habit,
customer have. As per identify the need and demand, tourism company will make effective
action to fulfilling it. London tourism sector apply various process by which they can identify the
food need and type of demand by the visitors (Mossberg, Hanefors and Hansen, 2014). In order
to this, tourism company of London mainly sharpen their focus, which tourism sector firstly
determine the need of the products which fulfil the demand of the visitors. After that company
need to identify the primary value and types of value which make impact on customers taste. By
obtaining the data tourism sector analysis the various food sources by making market survey and
by looking the network of supply chain of the product. For example: London tourism sector
mainly targeted on the visitor's need and try to find out the best way by which company can
satisfied the food demand of different cultural people. By analysing the target market effective
tour planning can be done which help to successful growth of the business.
3. Mode of transport, distances and timing
London is famous for their well-structured transport system. It has one of the largest
urban transport network in the world. Hence, new visitors or tourist have not face any kinds of
transportation problem while visiting the tourist place. It includes buses, underground rail
network or Tube, Docklands light railways, river bus services, local trains, trams, cycle hire
schemes, taxi, Air lines etc. are the best example of transportation system in London. By these
transportation systems it will provide suitability to the tourist to visit the places. Large number of
people is highly dependences on these transportation channels. All these channels provide
facility as well as it will create some difficulty to the visitors by finding the right food centre.
London is a diversified city which have their unique style and speciality in their food dishes.
People often find difficulty to acquire quality hotel. In order to this, London tourism sector
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always try to make effective knowledge to their visitor about the hotel, accommodation facility.
As compare to bus, people find that Taxi, Trams and underground trains are suitable for reaching
the nearest hotel for having food (Lai, 2015).
Distance is another factor which make great impact in food and tourism sector in city.
Well set-up structure and appropriate transportation system gives benefits to the visitors but on
the other hand, distance on reaching the right hotel and food centre make great trouble to them.
Hence, London tourism sector provide effective guide and knowledge to their visitors. Distance
are on the place and location where the hotel and any kind of food/ accommodation facility are
available. Hence, distance affect the taste of the visitors. There are several best food restaurant
and hotels which are available in city but to make a choice between the different alternative as
per the distance also considered by the visitors. In order to this, tourist try to make difference
between the distance and preference on reaching the food corner in London (Hu and Wall, 2013).
Time also make great impact on the travel and tourism as well as food facility in London.
On the time of special occasion and festival like Christmas, there are wide range of attractive
tourist places which attract the customers by taking their own historical stories. For example: In
the Christmas, there will be high demand of chocolates, cakes and wines so that festivals make
great impact on food habit of the person. Special events, occasion and festivals also increases the
demand of tourists and food items. It also includes the weather and environment which also
affect the tourism sector. For example: Winter season is considered as best weather which attract
the large number of visitors to visit the London again. As per the time and weather or climate, it
will also affect the demand of the food items. For example: In winter season people like to drink
wine, hot food products etc.
Hence, Culture, time, distance and transportation system will make great impact on the
food habit of the visitors. It also gets confused to the person to choose best alternative which is
best fit for them.
4. Likelihood of success of the tour, limitation and recommendation
London tourist sector try to develop new techniques and strategies for success of their
business. Company develop various attracting offers to the visitors like discounts, free
accommodation facility, hotels etc. For the success of tour there are various kinds of chances like
fair transportation system, well set- up structure, diversified culture, time, distance, weather or
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climate etc. All these factors help to make success of the tour-guide (Chang, 2014). This sector
also make focus to identify the need and preferences of the customers. They also find that
effective transportation system with appropriate high quality of food is the main preference of
the customers. In order to this, company try to manage their all the activity for fulfilling the need
of the customers.
Limitation
 If the plan and proper delegation of work not done appropriately, it will make a barrier
for success of tour.
 If tour guide does not hold the accountable person, it will make limitation of success of
tour.
 It also faces the limitation that person does not complete their work as per the prescribed
plan (Carmody, 2013).
 Distance is too high so that visitors cannot reach the hotel in a right time.
 Diversified culture also makes negative impact on food habit of person.
 Wrong way to use the transportation system also make the limitation of success of
business.
Recommendations
 By improving infrastructure and making an effective plan is essential for successful tour
guide.
 Proper knowledge of all the places and their routers will help to wastage of time.
 Advance booking of hotels is helpful to the visitors.
 Proper management of all the activity is essential for the successful tour guide.
 Tour and travel company should point a guide so that visitor receive all the information
of the different tourists’ place.
 By selecting effective timer and weather so that visitors want to visit again in London.
 Effectively survey of websites and choosing the best alternative is very important for the
business (Burgoon, Henderson and Markman, 2013).
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CONCLUSION
As per the above detailed report, it has been concluded that effective tour guide is
essential for the visitors. Tour guide gives all the information which is related to the desire
tourist place and it will give all the details like food, hotel, places, history, cost etc. The present
report described the trends in urban tourism and cultural or political context which is related to
the food theme. It also indicated the target market in which tour and travel sector will focused.
As per the target market, company analysis the customers mainly focus on food items, by which
company will provide high quality of products to them. It also explained the different mode of
transport like bus, trains etc. which attract the visitors to visit the London again. It also attracts
the food habit of the customer. At last, it also explained the limitation and recommendation
which help to make successful tour (Benyon, Quigley, O'keefe and Riva, 2014).
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REFERENCES
Journals and Books
Benyon, D., Quigley, A., O'keefe, B. and Riva, G., 2014. Presence and digital tourism. AI &
society. 29(4). p.521.
Burgoon, E. M., Henderson, M. D. and Markman, A. B., 2013. There are many ways to see the
forest for the trees: A tour guide for abstraction. Perspectives on Psychological
Science. 8(5). pp.501-520.
Carmody, J., 2013. Intensive tour guide training in regional Australia: an analysis of the
Savannah Guides organisation and professional development schools. Journal
of Sustainable Tourism. 21(5). pp.679-694.
Chang, K. C., 2014. Examining the effect of tour guide performance, tourist trust, tourist
satisfaction, and flow experience on tourists' shopping behavior. Asia Pacific
Journal of Tourism Research. 19(2). pp.219-247.
Hu, W. and Wall, G., 2013. Tour guide management in Hainan, China: Problems, implications
and solutions. Asia Pacific Journal of Tourism Research. 18(3). pp.205-219.
Lai, I. K., 2015. Traveler acceptance of an app-based mobile tour guide. Journal of Hospitality &
Tourism Research. 39(3). pp.401-432.
Mossberg, L. E. N. A., Hanefors, M. O. N. I. C. A. and Hansen, A. H., 2014. Guide
Performance: co-created experiences for tourist immersion. Value Creation in
Tourist Experiences. CABI: London, UK, pp.234-247.
Ong, C. E., Ryan, C. and McIntosh, A., 2014. Power-knowledge and tour-guide training:
Capitalistic domination, utopian visions and the creation and negotiation of
UNESCO’s Homo Turismos in Macao. Annals of Tourism Research. 48.
pp.221-234.
Pappalepore, I., Maitland, R. and Smith, A., 2014. Prosuming creative urban areas. Evidence
from East London. Annals of Tourism Research. 44. pp.227-240.
Yankovska, G. and Hannam, K., 2014. Dark and toxic tourism in the Chernobyl exclusion zone.
Current issues in Tourism. 17(10). pp.929-939.
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Online
Best Time to Visit London. 2017. [Online]. Available through
<http://www.visitlondon.com/things-to-do/visiting-london-for-the-first-time/best-time-to-
visit#joMymAk2zo6dWD5J.97> [Accessed on 4 July 2017]
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APPENDIX
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