Biological Therapy and Innovation in Pharmaceutical Industry

This assignment delves into the field of biological therapy, examining expert opinions on its applications. It further investigates innovations within the pharmaceutical industry, focusing on areas like cell culture modeling, drug development challenges, and the role of contract manufacturing organizations (CMOs). Research papers and patents highlight specific advancements in therapeutic areas such as bone marrow stem cells and redox flow batteries. The analysis also encompasses market trends within the pharmaceutical sector, illustrated by a BCG matrix and data on leading CMOs.

Lonza company Analysis

Table of Contents
INTRODUCTION...........................................................................................................................1
1 SWOT Analysis of LONZA Company....................................................................................1
2 Pestle of LONZA.....................................................................................................................2
3. BCG matrix of LONZA Group...............................................................................................3
4. McKinsey 7s model of LONZA..............................................................................................3
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
The LONZA company is been taken as the organisation of context for this analysis
report. (Abbasalizadeh and et.al., 2017). It is a UK based Biotechnology and Pharma company
which works in Research and Development along with the Agro based industry, that makes
products to enhance the quality of life. This report focuses on the SWOT, PESTLE, BCG matrix
and McKinsey 7s model of the cited firm. It operates in various fields like Custom development,
manufacturing, therapeutics and bio technical solutions.
1 SWOT Analysis of LONZA Company
The SWOT analysis of the LONZA company is been carried out in order to get a better
share of market and have an idea about the strengths and the weaknesses of the company. This
will help the cited firm to make suitable strategic plans (Arenas and et.al., 2017). The appropriate
management of the various internal environmental factors that affect the functioning of the cited
firm are:
SWOT Analysis
Strength Weaknesses
 It is one of the major organisation of
the biotechnology and biochemical
research in UK.
 Besides this, it also maintains a better
reputation as the Agro product industry.
 It is one of the leading organisation to
support the Research and Development
in UK (Babkin and et.al., 2016).
 It focuses more on the biotechnology
and pharmacy than its other services.
 The customer base is very limited for
the company.
 Organisation is restricted to UK for its
services.
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 Besides the Bio technological services,
the company operates in chemicals and
pharmacy.
Opportunities Threats
 The company has the deep opportunity
to operate into Petro chemicals and
better manufacturing processes.
 The cited firm can opt for the
expansion strategy to get a more and
better share of the market and cater
larger number of the customers.
 The LONZA group can also opt for the
spreading of its business in other
companies too.
 The restriction of the services in UK is
the major thereat faced by the company.
 The smaller customer base may fail to
provide better return of interest (Clift,
2016).
The efficient pricing strategy of Lonza will help the firm to maintain a better share of the
market and meet its customers requirements in a better way. The pricing strategy of price
skimming will help the firm to meet the requirements of the operations and marketing in a better
way and cover up the expenses of the required operations in cited firm. Besides this, the ability
of the company to work in various fields like fine chemistry, fermentation, cell technologies etc
helps the company to gain a better profitability and meet the requirements of the company
(Arenas and et.al., 2017).
Besides this, Lonza effectively uses the social media approach that helps the company to
carry out the various operations in the company in a very effective manner. The use of various
social media platform like Facebook or Twitter for getting the idea of the needs of the customers,
promoting and marketing their products or services and getting feedback. Besides this, the social
media platform to launch and advertise its new products and services. And attract the maximum
number of customers.tghis will help the company to effectively connect with the customers
(Abbasalizadeh and et.al., 2017).
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The effective use of CHO, microbial and insect cells will help the company to produce
the effective products such as PowerCHO media that helps in the better generation and synthesis
of protein-free biological functions. It is easily scalable and support high density, large scale
protein production yields. It is used basically for the purification and effective growth of cells. It
can be majorly used for the therapeutic, bio processing applications. It maintains the high
viability, even on the high cell densities, provided in the high protein titer of the miocrobial and
the insect's cell (Clift, 2016).
2 Pestle of LONZA
The Pestle analysis of the company is as follows:
 Political factors: The change in the political conditions of UK like Brexit will lay a very
deep impact on the operations of the company. This will affect the market share of the
cited firm and also affect its operations.
 Economic factors: The negative economic factors effects the organisation financial
operations and may cause the company to face major losses of the valuable customers
and resources (Colurciello and et.al., 2017).
 Social factors: The social conditions of UK will also make an impact on the operations
of the company. The company will have to operate in the better way in order to gain a
better productivity and profitability.
 Technological factors: The technological aspects of the operations by the LONZA group
will have a deep impact on the productivity and profit of the company. The company can
adopt and implement the latest technologies in order to gain a better productivity (Das
and Icart, 2016).
 Legal: LONZA group is bonded by the law that are been decided by the government for
the better running of the operations of the company. The company has to follow and
practice all the legal rules and regulations that are been developed by the government for
the better running of the companies.
 Environmental factors: The cited firm has to take into consideration, the suitable
measures to look after the environmental conditions of its surrounding and thus work for
the betterment of the nature and environment (Schlack, 2016).
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3. BCG matrix of LONZA Group
The BCG matrix analysis will help the company to find its suitable requirements and the
factors that can affect its market position and growth factors in a very effective manner. The
BCG matrix analysis of LONZA Group is as follows:
 Star: A star is the section or the condition where the organisation has high market share
and market growth that helps the company to gain a better share of the market and gain a
better productivity and profitability. This will help the LONZA group to have a better
share in the market and gain a good profitability (Shiraishi and et.al., 2017). In this
condition, The LONZA group will turn into the market dominant firm and will get a
better financial sustainability. There are several products of Lonza that comes under the
Stars, that are Amphoterge™ KJ-2, Amphoterge™ W*, Amphoterge™ K-2, Bardac™
205 M and Bardac™ 2050
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Illustration 1: BCG matrix
Source: Surbhi, S., 2017

 Cash Cows: The cash cows is the condition in which the company will have high market
share but low market growth. This condition will provide the cited firm with better
market share and helps it to have a sustainable development. Besides this, it will help the
company to survive the economic crisis in the negative conditions. In this condition, the
company will have a better share of the market but the customer base and profit margin
would be low (Subramaniam and et.al., 2014). There are several products of Lonza that
comes under the cash cow are Bardac™ 208 M, Bardac™ 2080, Bardac™ 2250,
Bardac™ 2270 E, Barlox™ 18S, Hyamine™ 1622 50%
 Dogs: It is the condition where the LONZA Group will have the law market share as well
as the low growth rate in the market. The company can either make loss or very little
profit in this condition and thus affect the over all operations of the company. The
company profit or the revenue generation will be quite questionable and thus the
company will have a deep impact on the operations of the cited firm. Thus, the company
has to plan their operation accordingly, keeping in mind the ongoing market conditions
(Veleva, 2017). There are several products of Lonza that comes under the dogs are
Lonzabac™ 12.100, JAQ™ Powdered Quat, Lonzagard™ Benzethonium Chloride,
Uniquat™ 2250
 Problem child: It is the condition where the company will have lower market share but
will see the high growth as it will have the positive economic conditions that will
contribute for its growth. This will help the company to sustain in the market after facing
the stiff competition from the competitors. This condition, thus will help the company to
plan its investments in a better way (Xing and et.al., 2017). There are several products of
Lonza that comes under the problem child are Uniquat™ 4250-Z, Uniquat™ 4280,
Uniquat™ 4280, Uniquat™ QAC-80
4. McKinsey 7s model of LONZA
In an organisation, such kind of model helps in distribution of resources, create effective
working environment and helps in future betterment of the working condition. Such kind of
model is helps to increase the performance level in market. It is a management model and
describe 7 factors to organize the organisation in effective way (Subramaniam and et.al., 2014).
With the help of such kind of model the work is been completed on holistic and effective way in
working environment. This 7 factors helps in the implementation of strategies in working
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environment. This models are based on theory and application, that are to be used in
improvement of organisation performance and management practices in working environment.
LONZA company to focus on all such kind of factor and determine effective working
environment (Shiraishi and et.al., 2017). The 7s model, is to be based on the same important
factor that are as follows:-
 Strategies :- This helps to increase the level of performance and set a proper strategy for
future outcome in the organisation. In LONZA organisation set a proper strategy is help
to increase the level of working environment.
 Structure :- In this context, this focus on to set a proper structure in internal working
environment. With the help of such kind of model, which is a set of proper structure, tells
who report to whom in organisation (Das and Icart, 2016). It helps to manage internal
working environment and increase the performance level of LONZA in market.
 System :- In this step, organisation focuses on proper system of working condition and
help to manage internal working environment. In this context daily staff member and
procedure are engaged to get the job done.
 Shared value :- In this factor, organisation will focus on core value of the organisation
and manage internal working environment. It increases the focus and work is done in a
very ethical way(Shiraishi and et.al., 2017).
 Style :- In this stage, aim is to focus on leadership style that is to be used in organisation.
In this context, leadership style will help to lead internal working of each and every team
member of LONZA organisation.
 Staff :- In this context, organisation will focus on staff member and about general
capability in working environment. It is to be focus on working capability and manage
the work in LONZA organisation (Das and Icart, 2016).
 Skills :- In this factor, organisation will focus on actual skills and competence of
employees working in LONZA organisation. Skills are the most important factor and
manage the working environment. With the help of skills, we achieve any objective in
work place.
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Interpretation:
From the above graph it can be said that, the Lonza organisation has its operations in
various countries and has a major share of the market in UK and countries of EU. Apart from
this, the company also has the market share in US and other Asian countries that leads to rise in
its profitability.
Besides this, the analysis of regional and the global market of the countries like UK, US
and Asia Pacific will help the cited firm to expand it markets on the international level, gain a
larger customer base and have a high level of profitability that will help the company to get a
better return of interest. Besides this, it will give a better exposure of the global market trends to
Lonza Group.
CONCLUSION
Thus, from the report, we can tell the various market condition of the LONZA group.
This report focused on the SWOT, PESTLE, BCG matrix and McKinsey 7s model and thus
helped in determining the various factors that affect the better growth of the company.
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Illustration 2: Market share of Lonza
Source: Pharma report, 2017

REFERENCES
Books and Journals
Abbasalizadeh, S and et.al., 2017. Allogeneic cell therapy manufacturing: process development
technologies and facility design options. Expert opinion on biological therapy. 17(10).
pp.1201-1219.
Arenas, L.F and et.al., 2017. Pressure drop through platinized titanium porous electrodes for
cerium‐based redox flow batteries. AIChE Journal.
Babkin, V.A and et.al., 2016. Investigation of physicochemical properties of arabinogalactan of
different larch species. Russian Journal of Bioorganic Chemistry. 42(7). pp.707-711.
Clift, I.C., 2016. Cell Culture Modeling in the Round. Genetic Engineering & Biotechnology
News. 36(2). pp.1-10.
Colurciello, A and et.al., 2017. Disinfecting composition and wipes with reduced contact time.
U.S. Patent 9,655,367.
Das, S. and Icart, I.B., 2016. Innovation Policy of European Chemical Companies (Vol. 12).
PUBLICACIONS UNIVERSITAT ROVIRA I VIRGILI.
Schlack, S., 2016. Addressing the Challenges of Developing Biopharmaceutical
Drugs. BioProcess International. 14. p.10.
Shiraishi, K and et.al., 2017. Quality Evaluation of Human Bone Marrow Mesenchymal Stem
Cells for Cartilage Repair. Stem cells international, 2017.
Subramaniam, S and et.al., 2014. Creation of Live Lung Slices and Analysis of Cell-Matrix
Interactions for Regionalized Human Lung Regeneration. Columbia Undergraduate
Science Journal. 8.
Veleva, V.R., 2017. Benchmarking GC adoption by the global pharma industry-ACS Sust Chem
and Eng-11-28-2017. Pdf.
Xing, W and et.al., 2017. The Study of Constructing the Vascular Networks of Engineered
Myocardium-Like Tissue Based on Bone Mesenchymal Stem Cells/Endothelial
Progenitor Cells. Journal of Biomaterials and Tissue Engineering. 7(1). pp.9-19.
Online
Surbhi., S., 2017. Difference Between BCG and GE Matrices. [Online]. Available through
<https://keydifferences.com/difference-between-bcg-and-ge-matrices.html>
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Pharma report, 2017. [Online]. Available
through:<https://www.visiongain.com/Report/1942/Pharma-Leader-Series-Top-30-
Pharmaceutical-Contract-Manufacturing-Organisations-(CMOs)-Market-Forecast-2017-
2027>
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