Issues in managing multicultural at L'Oreal

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L’OREAL Issues in managing multinationals

Issues in managing multicultural
Executive summary
Diversity plays a major role in every company to uplift the business internationally. In
today’s globalization world, L’Oreal Company tremendous diversity issues due to lack of
awareness and sustainable HRM. All these issues are being encountered by the company while
conducting business functions effectively. L’Oreal is a beauty care company that provides high
quality and attractive products to the key target audience in a hassle free manner. L’Oreal is one
of the biggest beauty brands that helping every women to render unique beauty products to the
customers across the globe. The diversity issues, strategies to overcome these issues and
implementation plan for diversity issues also have been elaborated in the task.
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Issues in managing multicultural
Table of Contents
Executive summary.....................................................................................................................................2
Introduction.................................................................................................................................................4
Diversity issues at L’Oreal..........................................................................................................................4
Possible solutions to handle the issues.........................................................................................................6
Reasons to implement the global strategy....................................................................................................8
Implementation plan....................................................................................................................................9
Recommendations.....................................................................................................................................10
Conclusion.................................................................................................................................................11
References.................................................................................................................................................11
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Issues in managing multicultural
Introduction
L’Oreal is a French personal care Corporation which was formed in 1909 with its
headquartered is situated in Clichy, France. The company offers ample of beauty products, hair
color, skin , perfume, make up kit and sun protection products (Lorealparisusa, 2018). The
primary aim of this research is to explain the diversity issues which are undergone in the
company. The diversity issues affect overall profitability and success of L’Oreal Corporation.
Along with this, the paper also discusses that how the company mitigates and minimizes the
diversity issues by initiating various HR approaches and strategies. At the end, some
recommendations have been shown to avert these issues and risks (Linkedin, 2018).
Diversity issues at L’Oreal
It is observed that diversity plays a major role in each and every firm to carry on the
business activities internationally. The organizational diversity refers to the total make up of the
workers at the workplace. Along with this, diversity refers to various differences in various
explaining traits and aspects such as race, gender, age, marital status, education, religion and
ethnic origin. Diversity plays a fundamental role in L’Oreal to increase and enhance the sale of
beauty and cosmetic products globally. It also ensures gender equality and focuses on the
external factors to make a dynamic and effective working environment (Jackson, 2013). In
today’s era, the company is facing tremendous diversity issues while selling cosmetics products
internationally.
Reluctance of employees: After the various studies, it is noted that reluctance of employees in
one of major issues that is being entertained by the company while working in the international
market. The different views and concepts of the workers create complexities in the
organizational culture which may further affect the long term profitability and success of the firm
and employees as well. Due to poor communication and unwillingness, the workers could not be
able to understand and know the English. Reluctance of employees also creates various cultural
barriers in the organization which may further impact on the day to day activities. Due to
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