Customer Dissatisfaction with EasyJet & Ryanair

This assignment investigates customer dissatisfaction with budget airlines EasyJet and Ryanair, even though they offer the lowest fares in the UK market. It aims to understand customer expectations within the airline industry, assess market satisfaction levels, identify operational shortcomings at both airlines, evaluate competition within the industry, and explore factors contributing to customer issues. The ultimate goal is to propose solutions for improvement within these organizations.

Assessing the reasons behind dissatisfying customers even after providing low cost facilities by easyJet and Ryanair airlines
OBJECTIVES
 To understand the expectation of the customers in the airlines industry
 To survey the market regarding the customer satisfaction for this industry
 To find out the lagging areas in the business operation for both the low cost airlines services
 To assess the competition among the market in the airlines industry
 To understand the factors behind the issues faces by the customers
 To explore the process of improvement for the both airlines organisation
3
5
%
30
%
1
5
%
1
0
%
10
%
Do you think that, easyJet
and Rynair airlines are the
lowest fare airlines in the
UK market?
Strongly
Agree
Agree
Neutral Disagree
Strongly
Disagree
4
0
%
3
5
%
5
%
1
5
% 5
%
Do you think that, other
airlines are making more
profitability rather than
easy Jet and Rynair
Airlines?Strongly
Agree
Agree
Neutral Disagree
Strongly
Disagree
5
0
%
2
3
%
5
%
1
4
%
9
%
Do you think that, easyJet
and Rynair airlines did
not provide sufficient
services for the customers?
Strongly
Agree
Agree
Neutral Disagree
Strongly
Disagree
2
0
% 1
0
%
1
5
%
10
%
4
5
%
Do you think that, both
the companies are
maintaining the steady
relationship with the
customers?Strongly
Agree
Agree
Neutral Disagree
Strongly
Disagree
easyJet and Ryanair airlines are
the lowest fare airlines in the
UK market
easyJet and Ryanair airlines did
not provide sufficient services
for the customers
Other airlines are making
more profitability rather than
easy Jet and Ryanair Airlines
Both companies are
maintaining the steady
relationship with the customer
FINDINGS
easyJet and Ryanair airlines are the lowest fare airlines in the UK market.
easyJet and Ryanair airlines did not provide sufficient services for the customers
Other airlines are making more profitability rather than easy Jet and Ryanair Airlines