Business Consulting for LSST: Digital Marketing and Marketing Issues

BM561 Business Consulting

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Clarifying the client and the problem faced by them..................................................................3
Analysing and presenting the areas of importance relation to client..........................................4
Top three issues being faced by the client..................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Business consulting is being defined as the process through which the working of the
company can be consulted with some other person or some expert. The reason pertaining to the
fact is that in case the business is in any problem then this will require some of the guidance and
this will assist them to improve the working to a great extent. the present report will outline the
who the client is and what are the various problem being faced by them. Along with this, the
problem will also present the different areas of the important like the competitor, target
consumer and others. In the end, the top three issues will be outlined which are being faced by
the client.
Clarifying the client and the problem faced by them
The LSST that is London School of Science and Technology is the client which have
approved for consulting. In the present case of LSST, the major problem being faced by the
school is digital marketing and the marketing. In this highly advanced and competitive working
environment the use of marketing and digital marketing is very essential for the effective success
of the school (da Silva and Farias, 2018). In order to compete with in the highly competitive
market LSST is planning to expand into the new markets for increasing the profitability of the
Institution. Hence for this they are approaching towards the use of digital marketing and the
marketing within the services. With respect to the digital marketing the major segment is focus
on online higher education services.
Thus due to this the major segment for LSST is the business professionals who are the
inking of continue their education but are not able to attend the regular classes. Hence in this
case the use of digital technology will be assistive for successful working. On the other hand,
another crucial business problem being faced by the client that is LSST is the marketing. This is
the major issue because of the reason that the management school is to take decisions relating to
expanding the course portfolio with respect to the increasing competition. Hence for this the
effective marketing needs to be undertaken so that the course portfolio is acknowledged by
different people and they attended (Hodges, 2017). Thus both digital marketing and marketing is
the major problem which is being faced by LSST and this can affect the working of LSST.