Business Consulting for LSST: Digital Marketing and Marketing Issues

This report outlines the issues faced by LSST in digital marketing and marketing and suggests solutions using STP approach, competitor analysis, and other techniques.

BM561 Business Consulting

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Clarifying the client and the problem faced by them..................................................................3
Analysing and presenting the areas of importance relation to client..........................................4
Top three issues being faced by the client..................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Business consulting is being defined as the process through which the working of the
company can be consulted with some other person or some expert. The reason pertaining to the
fact is that in case the business is in any problem then this will require some of the guidance and
this will assist them to improve the working to a great extent. the present report will outline the
who the client is and what are the various problem being faced by them. Along with this, the
problem will also present the different areas of the important like the competitor, target
consumer and others. In the end, the top three issues will be outlined which are being faced by
the client.
Clarifying the client and the problem faced by them
The LSST that is London School of Science and Technology is the client which have
approved for consulting. In the present case of LSST, the major problem being faced by the
school is digital marketing and the marketing. In this highly advanced and competitive working
environment the use of marketing and digital marketing is very essential for the effective success
of the school (da Silva and Farias, 2018). In order to compete with in the highly competitive
market LSST is planning to expand into the new markets for increasing the profitability of the
Institution. Hence for this they are approaching towards the use of digital marketing and the
marketing within the services. With respect to the digital marketing the major segment is focus
on online higher education services.
Thus due to this the major segment for LSST is the business professionals who are the
inking of continue their education but are not able to attend the regular classes. Hence in this
case the use of digital technology will be assistive for successful working. On the other hand,
another crucial business problem being faced by the client that is LSST is the marketing. This is
the major issue because of the reason that the management school is to take decisions relating to
expanding the course portfolio with respect to the increasing competition. Hence for this the
effective marketing needs to be undertaken so that the course portfolio is acknowledged by
different people and they attended (Hodges, 2017). Thus both digital marketing and marketing is
the major problem which is being faced by LSST and this can affect the working of LSST.

Analysing and presenting the areas of importance relation to client
Analysing the external environment is very essential for solving the problem relating to
the business. The reason underlying this fact is that any business with the heat educational
institution or any other exists within the external environment (Kürzinger and Miller, 2017). In
case the external environmental factors will not be evaluated and undertaken then this will affect
the working efficiency of LSST. Thus in order to evaluate and manage the working of LSST the
major problem identified word digital marketing and marketing. Hence for solving this issue
related to digital marketing in marketing the use of different techniques is very essential for staff
the first and foremost technique to be applied for the solution is the STP approach first of the
STP stands for segmentation targeting and positioning relating to the problem being identified.
With respect to the digital marketing problem the major segment being focused by LSST
is over the people belonging to business professionals who are seeking their higher education
with help of online higher education services of LSST. Major segment being selected because in
case of digital marketing the use of online higher education is popular. The major target audience
for the digital marketing is the online higher education services at London School. Moreover, an
order to position the digital Marketing Services within the target market the use of affordable and
flexible options will be provided to education seeker.
With respect to the digital marketing problem the major segment being focused by LSST
is over the people belonging to business professionals. This involves people who are seeking
their higher education with help of online higher education services of LSST. The major segment
being selected for the marketing is the use of online higher education is popular. The major
target audience for the digital marketing is the online higher education services at London
School. Moreover, an order to position the digital marketing services within the target market the
use of affordable and flexible options will be provided to education seeker. On the other hand, in
case of problem of marketing the major segment being selected who were the international
students who want to complete the university level education in different fields.
Along with this, the analysis of the competition is also very essential for the effective
management of LSST. The reason pertaining to the fact is that in case the working will not be
good and effective then this will be impacting the working of LSST to a great extent. in addition
to this, analysis of the competition is very important and crucial (Pruthi, 2021). This is pertaining
to the fact is that in case the working of the company will not be good then this will affect the

working efficiency of the school and assessing the working patterns of the competitors. The
analysis of the competitor is very essential as with help of this LSST can evaluate the working
trends and patterns of the working and the different strategies being employed. Hence, for LSST
as well it is also necessary that they effectively evaluate the working strategies and patterns of
competitor and then try to implement those within their own working (Bencheva and Stoeva,
2018). Hence, with the help of the competitor analysis the company will come to know about all
the latest trends and working pattern and as a result of this, the working will be affected to a
great extent. in addition to this, the result of competitor analysis will also assist in effective
development of the knowledge of company and making of better and effective strategies.
Top three issues being faced by the client
With the analysis of the above discussion it is clear that the use of the external
environment is very important for the effective analysis of the working of company. The reason
pertaining to the fact is that in case the working of the company will not be good then this will
affect the working efficiency. Hence, as a result of this, the working will be impacted in negative
manner. So after the analysis of the above discussion it is clear that LSST is facing some of the
issues and this impacts overall working to a great extent. Hence, after the evaluation of the above
discussion the major issue evaluated is the expansion of LSST into the new market for
maintenance of the profitability. The reason pertaining to the fact is that in case LSST will not be
having good market size then this will affect the working efficiency and will result in reduction
in profitability.
Along with this, another major problem being identified within the discussion involves
the competition which is high within the external environment. This is also a crucial problem
because due to high competition company is not able to earn enough profit and as a result of this,
the working efficiency is reduced. Moreover, in addition to this, another problem being faced by
LSST was that the selection of the segment and target is tough for the company. the reason
pertaining to the fact is that in case the segment for the problem will not be selected in proper
manner then this will be impacting the working of LSST. The reason pertaining to the fact is that
in case the segment selected is wrong and target is also not good then this may result in loss for
LSST and student will not be liking the performance and services.
These are the major problem which LSST is facing and this need to be evaluated in order
to improve the performance of the company to a great extent. this is very important for the

reason that in case these problem will not be taken care of then this will be affecting the working
efficiency and goodwill of LSST (Jordan, ed., 2020). Hence, as a result of this, it is crucial for
the company that they must effectively and time to time research the working and try to identify
the problem and some proposed changes which will foster the working.
CONCLUSION
With the analysis of the above report it is clearly visible that business Consulting is being
defined as the concept through which a person or a business can consult with some problem.
This expert opinion is very essential for solving the problem and the developing understanding
relating to the issue. The above report highlighted that the major problem faced by LSST was
digital marketing and marketing. The above report also evaluated that the different theories was
assistive in solving these problems like STP approach competitors and many other different
options.

REFERENCES
Books and Journals
Bencheva, N. and Stoeva, T., 2018. Key Skills and Competences for Social Business Advisors:
Views from Experts. International Journal of Organizational Leadership, 7, pp.413-425.
da Silva, L.C.D.A. and Farias, J.S., 2018. Coproduction In Knowledge Intensive Business
Services: Analysis Of Projects In A Business Consultancy. Revista de Gestao e
Projetos, 9(1), p.115.
Hodges, J., 2017. Consultancy, organizational development and change: a practical guide to
delivering value. Kogan Page Publishers.
Jordan, D. ed., 2020. The Business of Heritage: Global Archaeology and International
Consultancy. Cambridge Scholars Publishing.
Kürzinger, E. and Miller, J., 2017. Profitable environmental management: A best-practice
approach from consultancy in international cooperation. In Consulting for Business
Sustainability (pp. 105-127). Routledge.
Pruthi, S., 2021. From a One-Man Consultancy to a Global Business Empire Connecting Back
Home: The Case of Purico Limited. In Indian Entrepreneurship (pp. 99-124). Springer,
Singapore.