Consulting Project Portfolio for LSST Institute: Digital Marketing Expansion

BM562 Consulting in Practice

TABLE OF CONTENTS
1. Project Portfolio...........................................................................................................................3
1. Client Project Brief taken from blackboard.............................................................................3
2. Exploration and agreement of the brief from first meeting with client...................................4
3.Project plan...............................................................................................................................5
4. Partnership agreement.............................................................................................................5
5. Minutes of (Team) Meeting.....................................................................................................5
6. Minutes of (Client) Meeting....................................................................................................8
7. Minutes of (Supervisor) Meeting...........................................................................................10
REFERENCES..............................................................................................................................13

1. Project Portfolio
TASK EVIDENCE
1 Copy of original brief provided by the client Taken from Blackboard
2 Exploration and agreement of brief, expectations
and outcomes of the project following first meeting
with client
Template is in this document.
3 Detailed Project Plan with monthly updates Original plan plus two
monthly project progress
summaries
4 Signed Partnership Agreement
Document
5 Minutes of all team meetings At least 3 sets of team
meeting minutes
Template is in this document.
6 Minutes of all supervisor meetings At least 3 sets of supervisor
meeting minutes
Template is in this
document
.
7 Minutes of all client meetings At least 3 sets of client
meeting minutes in addition to
the exploration of brief
Template is in this
document
8 Showcase evidence Photos, blog, video etc
9 CLIENT REFERENCE and assessment
It is your responsibility to obtain this.
(This is worth 10% of the final mark of this
submission)
Template is in this document
10 Group log of portfolio contributions Template is in this document
11 Any further Appendices which add value to the
portfolio
1. Client Project Brief taken from blackboard
The London school of science and technology has planning to expand their business or institute
in new market for increasing the productivity (Dakouan, 2019). Hence, they are facing the issues
towards the utilization of the digital marketing and the marketing with their services. the LSST

institute is now facing the major issue with respect to digital marketing where they have
segmented the online courses educational services.
2. Exploration and agreement of the brief from first meeting with client
Date: 15 January, 2022
Present: Organization manager, marketing team, human resource team.
Absent: Staff
What is the problem(s) or issue that the client needs to address?
The client, LSST institute is aimed to enhance their business and education sector at
higher position by expanding their business in new market but facing some issues during
the expansion (Alves and et.al., 2019). There are mainly three issues such as
 The LSST institute does not have large market segment from which they are
unable to increase their productivity higher.
 There is high competition in the market from which LSST not able to earn the
profit.
 They do not able to select the proper segment and target market for them from
which it is difficult for them to enhance the performance.
Why is s/he focusing on this problem?
The LSST is focusing on this issue because they are not able to enhance their growth nd
development in the new market area and even not capable to do a proper marketing for
the delivery of their educational courses.
Further background information about the company/competitors/customers etc, relevant
to the problem
The LSST is an institute located at United Kingdom. The company wants to expand their
business in new market but do not able to select the particular target market and Fairfeild
is the competition for LSST.