Developing a Viable and Coherent Marketing Plan for Lucozade Energy

Marketing Plan

Contents
Contents...........................................................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Viable and coherent marketing plan............................................................................................1
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Marketing plan is termed to an operational document which summarises advertising strategy
which a business will execute with the aim of generating leads along with reaching target market.
It identifies marketing goals as well as explains the ways in which marketing based activities will
assist company in accomplishing wider goals together with objectives. For the project, chosen
business is Lucozade which is leading soft drink manufacturer in UK. It offers energy and zero
range drinks (Lucozade, 2021).
The report highlights development of viable as well as coherent marketing plan in order to
meet needs of customers for specific product in the company.
MAIN BODY
Viable and coherent marketing plan
Marketing plan details outreach along with public relation campaigns that are to be
undertaken over certain time period, comprising ways in which entity will measure impacts of
initiatives (Fotiadis, Mombeuil and Valek, 2018). Lucozade Energy is glucose carbonated drink
offered by Lucozade in the market. Marketing plan for the purpose of meeting demands of
customers for Lucozade Energy within Lucozade is as developed:
Particulars Description
Overview of
company
Lucozade is successful organisation in industry of energy as well as
sports drink. It was established in 1927. It is original energy drink along
with category driver. Lucozade Energy is one of product of the
company which is highly concentrated source of energy that quickly
assimilated in bloodstream.
Marketing objectives For Lucozade Energy, marketing objectives are as follows:
 To improve product awareness by 15% till 2023.
 To increase profitability by 12% till 2024.
 To enhance market expansion by 20% till 2025.
Situational analysis Situational analysis refers to a collection of methods that are used for
analysing internal together with external factors within the entity
(McCollough and Shook, 2017). For Lucozade Energy, situational
analysis is possible through using SWOT Analysis that is as follows:
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