The 4Ps marketing mix of LucozadeEnergy and Red Bull energy drink

THE 4PS MARKETING MIX OF
LUCOZADEENERGY AND RED
BULL ENERGY DRINK

TABLE OF CONTENT
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Comparing and contracting how effective the application of 4Ps is for both chosen companies
.....................................................................................................................................................3
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7
Appendix..........................................................................................................................................8

INTRODUCTION
Marketing principles are defined as agreed upon advertising ideas that many organizations
have been utilized for effective promotional tactics. These are one of those principles upon that a
company and their marketing team build their products promotion tactics in effective manner.
The current assignment will be based on Lucozade Energy and Red bull energy drink, which
falls under the category of the most demanding drinks in the world. The study will explain
effectiveness of applying 4ps of marketing mix in the context of two chosen brands.
MAIN BODY
Comparing and contracting how effective the application of 4Ps is for both chosen companies
Target market- red bull is an energy drink an Austin company. It is the best in selling
the energy drinks in the world. With the expansion of the company red bull marketed himself
with the events through the advertising. The current target market of the company are the urban
males with the sports person and the challenging the recreational activities. In the demographic
segment the company has targeted the teenager and the college students mainly the 12-21 years,
adults ranging from 21to 25 years and also the working professionals. The most primary market
for the company in the demographics are youth teenagers and the adults because of the price
point (The 4 Ps of Marketing: Understanding the Marketing Mix, 2017). The company is using
the slogan for the television advertising which say the red bull gives you wing. In the
physiographic the company wants to appeal to the youth individuals who are mainly interested in
the music, sports and events. These traits are aiming for the daring lifestyle, athletes with the
new experiences and the professionals who need the boost. The company main rule to reach the
target market is producing the awesome content, colossal the publicity stunts and sponsoring and
conducting the events.