Luxury Car Renting Service Presentation
Added on 2023-06-12
3 Pages806 Words447 Views
SLIDE NOTES
Description of the service – SLIDE 1
The service introduced in this presentation includes luxury car renting. The business would be renting
luxury cars including Bentley, Mini Cooper, Audi, BMW, Ferrari, Mercedes and Range Rover. Owners of
the car can install a mobile applications and register their cars. The customers can see all the registered
cars on the mobile application and book the car that they like for the desired time period. The car would
be reach the customers doorstep at the scheduled date and time. The customers can also request a
driver if they require. All the cars would have installed GPS systems to track the car’s location at any
given point of time. Extensive focus would be given at customer relationship management. Effective
CRM results in increased customer satisfaction (Heller & Parasnis, 2011)
Target market – SLIDE 2
Identifying an appropriate target market is critical to the success of any business (Cross et. al., 2015).
This target market is often selected by dividing the market into various segments (West et. al., 2015).
The target market of the luxury car renting service would consist of specific customers from the
following segments
Psychographic: Primary target market involves tourists who are new to the city and have a high
purchasing power.
Demographic: High income group and adults above the age of 25 are targeted. Families with children
who are on vacation.
These customers are targeted as they are most likely to avail this niche service
Positioning strategy and competitive advantage – SLIDE 3
It is imperative for organizations to differentiate themselves on the basis of product, price, place
or promotion in order to gain a competitive advantage over other players in the industry (Wilson
& Giligan, 2012). A successful positioning strategy of the business results in the long term
growth and increased customer reach of the business. The service described would be
positioned as luxurious, customer friendly, technologically advanced, superior quality with
Description of the service – SLIDE 1
The service introduced in this presentation includes luxury car renting. The business would be renting
luxury cars including Bentley, Mini Cooper, Audi, BMW, Ferrari, Mercedes and Range Rover. Owners of
the car can install a mobile applications and register their cars. The customers can see all the registered
cars on the mobile application and book the car that they like for the desired time period. The car would
be reach the customers doorstep at the scheduled date and time. The customers can also request a
driver if they require. All the cars would have installed GPS systems to track the car’s location at any
given point of time. Extensive focus would be given at customer relationship management. Effective
CRM results in increased customer satisfaction (Heller & Parasnis, 2011)
Target market – SLIDE 2
Identifying an appropriate target market is critical to the success of any business (Cross et. al., 2015).
This target market is often selected by dividing the market into various segments (West et. al., 2015).
The target market of the luxury car renting service would consist of specific customers from the
following segments
Psychographic: Primary target market involves tourists who are new to the city and have a high
purchasing power.
Demographic: High income group and adults above the age of 25 are targeted. Families with children
who are on vacation.
These customers are targeted as they are most likely to avail this niche service
Positioning strategy and competitive advantage – SLIDE 3
It is imperative for organizations to differentiate themselves on the basis of product, price, place
or promotion in order to gain a competitive advantage over other players in the industry (Wilson
& Giligan, 2012). A successful positioning strategy of the business results in the long term
growth and increased customer reach of the business. The service described would be
positioned as luxurious, customer friendly, technologically advanced, superior quality with
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