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Luxury Car Rentals for Long Durations - New Service by Car Rental Company

Develop a 5-minute marketing pitch presentation for a new service in one of the specified areas, using 8 PowerPoint slides with bullet points.

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Added on  2023-06-12

About This Document

Car Rental Company has introduced a new service of renting luxury cars for long durations. The service includes hatchback, sedans, SUVs and passenger buses with the option of providing drivers. The cars are installed with GPS tracking. The target market includes high-income group, adults above 25 and families on vacations. The service is positioned as luxurious, customer-friendly, effective, expensive, royal, value-adding and of superior quality. The competitive advantage is the ability to rent out luxury cars including Ferrari, Rolls Royce, Mini Cooper, Range Rover, Audi, Mercedes and BMW. The pricing strategy adopted is premium with dynamic pricing. The promotional mix includes social media marketing, television ads, billboards, digital marketing and tie-ups with local agents.

Luxury Car Rentals for Long Durations - New Service by Car Rental Company

Develop a 5-minute marketing pitch presentation for a new service in one of the specified areas, using 8 PowerPoint slides with bullet points.

   Added on 2023-06-12

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Car rental company
Luxury car rentals for long durations
Luxury Car Rentals for Long Durations - New Service by Car Rental Company_1
Description of the new service
The new service is renting of luxury cars.
Few of these cars are purchased by the business and rented out to
customers.
Other owners of cars can also register their cars with the business.
These cars can further be rented out to customers.
Drivers can also be provided upon request.
Cars are installed with GPS tracking.
Hatch back, Sedans, SUVs and Passenger buses are available.
Luxury Car Rentals for Long Durations - New Service by Car Rental Company_2
Target Market
Target market of a business involves the set of customers whose
needs the business aims to fulfill (Weinstein, 2013).
The target market of the service can be selected from various
demographic and psychographic segments.
Psychographic: Primary target market involves tourists who are new
to the city and have a high purchasing power.
Demographic: High income group and adults above the age of 25 are
targeted.
Families on vacations are also targeted by the business.
These customers are targeted as they are most likely to avail this
niche service
Luxury Car Rentals for Long Durations - New Service by Car Rental Company_3

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