Luxury Car Rentals for Long Durations - New Service by Car Rental Company
Develop a 5-minute marketing pitch presentation for a new service in one of the specified areas, using 8 PowerPoint slides with bullet points.
9 Pages1210 Words429 Views
Added on 2023-06-12
About This Document
Car Rental Company has introduced a new service of renting luxury cars for long durations. The service includes hatchback, sedans, SUVs and passenger buses with the option of providing drivers. The cars are installed with GPS tracking. The target market includes high-income group, adults above 25 and families on vacations. The service is positioned as luxurious, customer-friendly, effective, expensive, royal, value-adding and of superior quality. The competitive advantage is the ability to rent out luxury cars including Ferrari, Rolls Royce, Mini Cooper, Range Rover, Audi, Mercedes and BMW. The pricing strategy adopted is premium with dynamic pricing. The promotional mix includes social media marketing, television ads, billboards, digital marketing and tie-ups with local agents.
Luxury Car Rentals for Long Durations - New Service by Car Rental Company
Develop a 5-minute marketing pitch presentation for a new service in one of the specified areas, using 8 PowerPoint slides with bullet points.
Added on 2023-06-12
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