Macdonald's entering China Market
Overview of this lecture: What is culture? Determinants of culture Social structure Religious and ethical systems Language Education Culture and the workplace Panasonic and Japan’s Changing Culture How is cultural change starting to affect traditional values in Japan? How might Japan’s changing culture influence the way Japanese businesses operate in the future? What are the potential implications of such changes for the Japanese economy? How did traditional Japanese culture benefit Matsushita during the 1950s-1980s? Did traditional values become more of a liability during the 1990s and early 2000s? How so? How Do Cultural Differences Affect International Business? Understanding and adapting to the local cultural is important for international companies cross-cultural literacy - an understanding of how cultural differences across and within nations can affect the way in which business is practiced cross-cultural literacy is important for business success A relationship may exist between culture and the costs of doing business in a country or region MNEs can be agents of cultural change McDonald’s and change of dining culture in some countries like China and India
Added on 2023-05-28
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Macdonald's entering China Market
Overview of this lecture: What is culture? Determinants of culture Social structure Religious and ethical systems Language Education Culture and the workplace Panasonic and Japan’s Changing Culture How is cultural change starting to affect traditional values in Japan? How might Japan’s changing culture influence the way Japanese businesses operate in the future? What are the potential implications of such changes for the Japanese economy? How did traditional Japanese culture benefit Matsushita during the 1950s-1980s? Did traditional values become more of a liability during the 1990s and early 2000s? How so? How Do Cultural Differences Affect International Business? Understanding and adapting to the local cultural is important for international companies cross-cultural literacy - an understanding of how cultural differences across and within nations can affect the way in which business is practiced cross-cultural literacy is important for business success A relationship may exist between culture and the costs of doing business in a country or region MNEs can be agents of cultural change McDonald’s and change of dining culture in some countries like China and India
Added on 2023-05-28
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