Emerging Markets and Opportunities in the Pharmaceutical Industry: Brazil and India

International Business

International Business 1
Table of Contents
Executive Summary.........................................................................................................................4
Introduction......................................................................................................................................5
Business environment and industry opportunities in Brazil for Jordan...........................................6
PESTLE analysis for industry of pharmaceutical in Brazil.........................................................6
Political....................................................................................................................................6
Economic.................................................................................................................................6
Social.......................................................................................................................................7
Technological..........................................................................................................................7
Legal........................................................................................................................................7
Environment............................................................................................................................7
Michael Porter’s five forces model for the industry of Pharmaceutical in Brazil.......................7
New entrants............................................................................................................................7
Suppliers Power.......................................................................................................................7
Buyers Power...........................................................................................................................8
Substitutes................................................................................................................................8
Rivalry.....................................................................................................................................8
Business environment and industry opportunities in India for Jordan............................................8
PESTLE analysis for industry of Pharmaceutical in India..........................................................8
Political....................................................................................................................................9

International Business 2
Economic.................................................................................................................................9
Social.......................................................................................................................................9
Technological..........................................................................................................................9
Legal........................................................................................................................................9
Environment............................................................................................................................9
Michael Porter’s five forces model for the industry of Pharmaceutical in India.......................10
Competition in Industry.........................................................................................................10
Suppliers Power.....................................................................................................................10
Buyers Power.........................................................................................................................10
Substitutes..............................................................................................................................10
Barriers to entry.....................................................................................................................10
Potential market entry strategies for emerging markets................................................................11
Exporting...................................................................................................................................11
Benefits of Exporting.............................................................................................................11
Shortcomings of Exporting....................................................................................................11
Licensing....................................................................................................................................12
Benefits of Licensing.............................................................................................................12
Shortcomings of Licensing....................................................................................................12
Franchising................................................................................................................................12
Benefits of Franchising..........................................................................................................12

International Business 3
Shortcomings of Licensing....................................................................................................12
Joint venture...............................................................................................................................12
Benefits of Joint venture........................................................................................................13
Shortcomings of Joint venture...............................................................................................13
Greenfield..................................................................................................................................13
Benefits of Greenfield............................................................................................................13
Shortcomings of Greenfield...................................................................................................13
The most suitable entry strategy....................................................................................................13
Conclusion.....................................................................................................................................14
References......................................................................................................................................15