Macquarie Wine Company Business Plan

MACQUARIE WINE
COMPANY
BUSINESS PLAN

BACKGROUND
 The new business venture that will be
processed by the entrepreneur is based
on the wine manufacturing company.
The name of the company will be
Macquarie Wine Company.
 The company will have only local
branches as the company has just
started their business and they need to
concentrate on the market acceleration
(Johnson and Bastian 2015).

Product offering
 The products offered by the company
are Dow’s Port, Marquis la de tour,
Piaramimma, Ackerman, Vilarnau, Wise
Guys, Mataora, Crossroads and Redman.
 The firm will be producing different types
and qualities of wine like Riesling, Pinot
Noir, Chardonnay, Sauvignon blanc,
Syrah, Merlot and Cabernet sauvignon.

Mission
 To excel in their business and gain
enough reputation that will help in
achieving 3% market enhancement in
one year (Godoy and Téllez 2017 p. 87).
 To develop their international market
after a year by aligning with other
companies in different nations and grab
the initial market.