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Macro Analysis - Broadsheet Assignment

   

Added on  2021-02-19

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Macro Analysis
Macro Analysis - Broadsheet Assignment_1

Table of ContentsINTRODUCTION...........................................................................................................................1Overview of the given Company.................................................................................................1PROJECT 1......................................................................................................................................1Marketing Insight, Industry & Market and Micro Environment.................................................1Pestle Analysis.............................................................................................................................5CONCLUSION................................................................................................................................8REFERENCES................................................................................................................................9
Macro Analysis - Broadsheet Assignment_2

INTRODUCTIONMacro analysis refers to the Pestle analysis which is related to the analysis of the macroenvironmental factors in which company operates its business. It is one of the most popularstrategic analytical tools being used by marketers of the organization (Perera, 2017).Present report will demonstrate about the marketing insight, industry, market and microenvironment. It will do analysis of macro environment of the given company with the help ofPestle analysis.Overview of the given CompanyBroadsheet Company is an Australian Company which was founded by Nick Shelton inyear 2009. It is an online city guide website which contains news related to the food & beverage,shopping, fashion, entertainment and art. It also covers the directory of bars, restaurants andcafes.PROJECT 1Marketing Insight, Industry & Market and Micro EnvironmentMarketing InsightMarketing insight refers to the ability of marketers to accurately understand the complexmarketing situations and problems. Marketing insight is a new concept in marketing field whichis considered to be an important for the purpose of making accurate decisions. Marketing insightis not about finding data and analysis those data. It is done for the purpose of application ofthoughts and data in order to get the desired change. It can lead company to do innovation in thefield of marketing. Marketing insight also helps companies to gain customer satisfaction byproviding understanding related to the product or service development, marketing strategy andcampaign etc. It also helps marketers to get to know about the current and future trends deeplywhich can lead companies to identify the opportunities to grow more (Kotler and et.al., 2015).Industryand MarketINDUSTRYAn Industry is considered to be a group of manufacturing companies or businesses whoprovide their customers similar kinds of products and services. Generally industry is the group ofall those businesses who work similar and provide same kind of products and services (Marshall,2015).MARKET1
Macro Analysis - Broadsheet Assignment_3

Market refers to the place where buyers and sellers interact with each other in order toconduct buying and selling activities. Thus, it can be called as marketplace too. Marketplace isthe one where company is able to provide the products with the help of sellers to the consumersor buyers in order to fulfil the needs and wants of the customers (Moorman and et.al., 2019).There is huge difference between industry and market, to which people got confuse betweenthese two important terminologies in the context of marketing.INDUSTRY AND SECTORSIndustry is further classified into sector. Sector is said to be a large segment which isslightly different from another segments, which categorized the businesses working under thesame industry (Rodan, 2016).Example — Sectors under the food and beverage industryMicro EnvironmentBUSINESS ENVIRONMENT2(Illustration 1: Different Sectors under the F&B IndustrySource: Hospitality Food and Beverage Service, 2016)
Macro Analysis - Broadsheet Assignment_4

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