SWOT Analysis and Marketing Environment of Kellogg's

MARKETING
ENVIRONMENT

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Macro environment analysis.................................................................................................1
ENVIRONMENTAL.......................................................................................................................3
TASK 2............................................................................................................................................3
2.1 Micro environment analysis..................................................................................................3
TASK 3............................................................................................................................................6
3.1 Internal organisation environment........................................................................................6
TASK 4............................................................................................................................................8
4.1 Strategies of Kellogg's ..........................................................................................................8
..........................................................................................................................................................9
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

Illustration Index
Illustration 1: Kellogg's products.....................................................................................................9

INTRODUCTION
The survival of any business organisation is quite difficult where it is not easy to
maintain the sound position of companies. The competition level remains high in market among
various industries due to which it becomes very complex for the organisations to exists for a long
term purpose. Therefore, it is crucial for each and every firm to analyse there internal and
external environment on regular basis which can provide them a vast knowledge about the
current trends. There are a number of internal and external factors that can impact the activities
of an organisation as well as its position in market (Blythe and Megicks, 2010). The present
report is based on this aspect where Kellogg' s company is taken into consideration for study
purpose. The said organisation is a famous brand in the industry of cereals and similar
convenience food. The report will attempt to make a study on different analysis based on macro
and micro environment. This analysis will help in knowing various strong and weak points of
the firm. The final section of report will entail the strategy of cited venture for further
developments in the current market.
TASK 1
1.1 Macro environment analysis
POLITICAL
In 2000, brand pull off the main advertisement from its site due to the obesity makes the
market values so down. Market shares had got very low so to overcome this problem Kellog's
made out a strategy for reconstructing the better environment. Basically that time UK have
channelised the cereal products in the food zone of the present market with the rate of 17% of all.
The government is also concerned because of increasing cases of obesity due to which it assisted
the companies like Kellogg's and encouraged their development. But that time a criticism was
boosting in the industry (Ho, 2014). It is declared by a news site for a complete boycott of the
cereal products and after this the organisation had decided to refuse to advertise its site on the
board. This is how the mentioned company have justified their position in market.
ECONOMICAL
The food industry has no importance if there is any declination in the economic graph
because the growth of the market is dependent on the quality and the less contradiction between
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