Macro Environment Analysis for Tessa Company in England and Japan

Analysis

Table of Contents
INTRODUCTION...........................................................................................................................1
Analysis of macro environment.......................................................................................................1
Country A: England................................................................................................................1
Country B: Japan....................................................................................................................2
Micro environment...........................................................................................................................2
Market (Country) Selection.............................................................................................................3
CONCLUSION................................................................................................................................3
REFERENCES................................................................................................................................3

INTRODUCTION
The current project is based on the Tessa company which is an Australian based
processed meat company the many operations and services of which include the Meat, fish,
poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables;
jellies, jams, compotes; eggs; milk, cheese, butter, yoghurt and other milk products; oils and fats
for food. The current report consists of having environment analysis of two countries (England
and Japan) to compare the opportunities and threat to decide the one that is more attractive and
profitable.
Analysis of macro environment
Country A: England
PESTE analysis
Political factor- The political environment of entire UK as well of the England is tend to
be very stable thus gives a higher business expansion opportunity. However, the recent Brexit
issues has brought certain uncertainty that is creating threat for success of multinational
company. But still a positive relationship and trade of England is seen with the Australia with
some regulations on open foreign trade (Owebor, Diemuodeke and Briggs, 2022).
Economy- England tend to be have a stable as well as fast growing economy that suits
and leads to better expansion of business organisation. But the recent covid-19 has created a
slowdown in its economy creasing many issues such as reduction in customer buying power.
Social- The society of England is quite rich and dynamic in nature along with the people
of England are also habitual and likes eating meet product that is leading an opportunity for
Tessal. Further, the size of people and population is also considerable as it supports higher sales
and productivity for meat company based on their religion and ethics which comprise of higher
number of people who are fond of eating meat.
Technological- The technological environment of England is quite dynamic in which
continuous improvement are keeps on going thus it is quite expensive and challenging to keep a
pace and have continuous improvement in technology that require higher investment and cost
(Shoeibi and et. al., 2022).
Environmental-The people as well as government of England has become more
conservative and are about protection of environment thus, it is needed by Tessal to focus and
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