Impact of Global Events on Macro Environment: A Case Study of London Fashion Week

Global Events

Table of Contents
• Introduction
• Effect of Global events on Macro Environment
• Analysing the macro-environmental factors
• SWOT Analysis
• Critically evaluating the criteria that are critical for successful planning of events
• Conclusion
• Recommendations
• References

Introduction
The global events can be termed as the event that exists for the pre-defined
time duration and also have a global reach. The big international events
require the larger public investments along with impacting the population and
built environment. It is organised for different reasons the one is to attract
large number of people from foreign countries. The global events also play a
massive role in promoting tourism activities and also encouraging flow of
money within the economy. This report will cover the evaluation of London
Fashion Week which was held in UK and was organised two times in one
year.

Effect of Global events on Macro Environment
This analysis refers to the study of external key elements
that effects an organisation in different ways. It guide the managers
and directors for making and changing decisions by keeping those
factors in mind. This is a very important tool among management
consultants to help their clients to develop innovating product for
market initiatives(Wang and et.al., 2022). The factors are:
 Political Factors
 Economical Factors
 Social Factors
 Technological Factors
 Legal Factor
 Environmental Factor