PESTLE Analysis of High Tech H20 in Australia

management

Contents
Introduction...........................................................................................................................................2
PESTLE analysis...................................................................................................................................2
Conclusion.............................................................................................................................................3
References.............................................................................................................................................5

Introduction
This short essay brings out macro environmental analysis of High Tech H20 and its various
products. For macro environmental analysis, PESTEL analysis has been used.
PESTLE analysis
Political factors- political factors refer to government policy that affect the business decision
making. Australia is very safe country for the investment purpose. The political conditions
are open to investment, stable, progressive, and have high degree of certainty. Political
system is assessed as to measure high effectiveness while responding to high level of
certainty (Aithal, 2016). For international trading, the country is excessively dependent on
China, Japan, UK, US, and other European countries. To manufacture these bottles, the
company need to beat their steel metal to form large sheets to manufacture bottle (The
conversation, 2017). Therefore, the company undertake the metal policies such as low
commodity prices have reduced the flow of new capital investment and the capital
expenditure reduced in the existing projects.
Economic factors- The income level of people living in Australia is high with high living
standards. The economy has grown by 2.4 percent in 2017 (Letts, 2018). Vehicles,
machinery, electric equipment, furniture, precious metals are some of the important imported
products. People with high living standard demand for more health conscious hacks that can
enable them to provide pure water by killing 99.99 percent bacteria. Moreover, iron ore,
natural gas, wheat, beef, and financial services, copper are top exports of the country. This
indicates that Australia is a large mix economy (How and what, 2018). Other than recent
decline in the mining sector, Australian economy remained strong and stable. Other than
robust economic performance, Australia faces severe challenges, which are related to income
disparity that can hinder the economic growth.