PESTLE analysis of Coca-Cola Company : Assignment
Added on 2020-10-23
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Macro Environment -PESTLE analysis of Coca-Cola Company
Table of ContentsINTRODUCTION ..........................................................................................................................1MAIN BODY...................................................................................................................................1PESTLE analysis of Coca-Cola..................................................................................................1REFRENCES...................................................................................................................................5
INTRODUCTION Macro environment is a situation that influences the entire economy, instead of affectinga particular sector or region. In more simplified term, It involves the associated trends in GDP,monitory and fiscal policies, investment, rise in price and spending etc. Macro environmentinfluences the performance of the firm in a greater extent. PESTLE analysis, is a concept whichis used by the firms to analyses the environment in which they are working or preparing tointroduce a new service (Bennett and Chorley, 2015). This present assignment is based on Coca-cola which is manufactured by The Coca-Cola an America based company, situated in Atlanta,Georgia. This report involves the PESTLE analysis of Coca-Cola by which the firm will be ableto identify several external factors like political, Economical, social, technological,environmental and legal factors. Along with it, Ethical factors that impacts the company are alsodiscussed.MAIN BODYPESTLE analysis of Coca-ColaA PESTLE analysis is considered as a framework or tool which is used by the marketersto examine or check the external marketing factors. These factors affects the working andproductivity of the firm. Along with this, PESTLE analysis helps in identifying the weakness andthreats associated with the product or organisation. In the context of Coca-Cola, PESTLEanalysis is discussed below:Political factors: This factor is related with the interference of government within theeconomy. Different government policies, Stability of government, trade and taxation policies andvarious laws are part of it. In the case of Coca-Cola, the most essential factor which have impacton company is government regulations and laws for food items (Bertozzi, Ali and Gul, 2016).For example in US, company needs to follow food and drug regulations. Laws varies from onecountry to another. Coca-Cola must follows the relevant laws of different nations in which theyare serving. Company is offering its products through out the world so they must follow everytax and trade laws associated with the concerned countries. Threats that can originate are relatedwith the change in laws. This can impact the revenue and profit margins of the company. Forexample, in nations like Dubai which faces water scarcity, Coca-Cola is facing lawsuits due toover consumption of resources especially water. Even in India, protests are carried out against1
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