MAHINDRA EVS SUSTAINABILITY CHALLENGE.

1Mahindra EVs sustainability challenge
Running head: MAHINDRA EVS SUSTAINABILITY CHALLENGE
Mahindra EVs sustainability challenge
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2Mahindra EVs sustainability challenge
Abstract
This report considers the sustainability challenge of developing and manufacturing
electric vehicles (EVs) in India. The chosen company is Mahindra Electric, the global leader in
EVs development and production. Mahindra Electric is the unique EV developer in India. The
report analyses the Mahindra innovation challenge of sustainability, proposes a leading edge
strategic innovation solution and applies the strategic innovation model to outline how Mahindra
can implement the strategic innovation solution.

3Mahindra EVs sustainability challenge
Contents
Introduction......................................................................................................................................4
First: Mahindra related innovation challenge..................................................................................5
Second: Proposed leading edge strategic innovation solution.........................................................6
Third: Application of the strategic innovation model on Mahindra EVs........................................9
Conclusions....................................................................................................................................13
References......................................................................................................................................15

4Mahindra EVs sustainability challenge
Introduction
The industrial revolution, increased consumption of transportation energy and mass
production have increased fossil fuel demand and consumption over the last decades. The matter
that leads to an increasing rate of carbon emissions that contributes to global warming and
threatens fuel depletion. Therefore, Electric Vehicles (EVs) have emerged to present a realistic
solution to the problem of carbon emissions and to adapt to climate change with zero emissions.
EVs represent the sustainable transportation of tomorrow (Faisal, 2016).
EVs have emerged since the 1990s as a result of environmental issues and the
advancements in the battery technology. In the developing countries, the EVs are still in the
elementary stage. Governments are required to provide supportive regulations, tax facilities and
prepare the transport infrastructure for the EVs. India is the 5th largest market for cars in the
world and it is expected to grow to the 3rd place by 2020. Despite this, EVs face the challenges of
financial and regulatory restrictions and lack of public charging infrastructure (Srikanth, 2018).
Mahindra Group is a global leader in EVs development and production. Mahindra
Electric is the unique EV developer in India. Mahindra group has the largest portfolio of EVs
aiming at developing clean energy vehicles to ensure sustainability (Mahindra & Mahindra Ltd.,
2018d).
The following section analyses the Mahindra innovation challenge of sustainability,
proposes a leading edge strategic innovation solution and applies the strategic innovation model
to outline how Mahindra can implement the strategic innovation solution.