Tools for Internal and External Analysis of Maisons Du Monde

LEADERSHIP AND CHANGE
MANAGEMENT
S U B M I T T E D B Y :

TOOLS FOR INTERNAL ANALYSIS
SWOT Analysis- SWOT analysis is a strategic planning technique
which helps in evaluating the strength and weaknesses of an
organization and also identifying the opportunities and threats
of an organization
Porter’s Value Chain Analysis- Porter’s Value Chain was developed
by Michael Porter which defines a set of activities that an
organization performing in a specific business environment
performs in order to deliver a valuable product or service for
the market.

TOOLS FOR EXTERNAL ANALYSIS
PESTLE Analysis- A PESTLE analysis is an archetype
or process which is used by marketers to assess and
control the macro-environmental factors which
impact organization.
Porter’s 5 Forces Analysis- The Porter’s 5 forces
framework is a tool which is used for analysing
competition of a business organization.

STRENGTHS OF MAISONS DU MONDE
• Strong Customer commitment to the brand
• Very good presence on social networks.
• Sustainable Environment
• Diversity of products
• Theme widely represented on the internet and
television