Major Change Management in Coca Cola Company

Major change management in Coca Cola Company 1
MAJOR CHANGE MANAGEMENT IN COCA COLA COMPANY
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Major change management in Coca Cola Company 2
Executive summary
In this article, Coca-Cola Corporation has been examined on the foundation of major
change administration in its operations. The hypothesis of managing transformation held by the
main change driving force have been listed like reputation, pressures of fashion, together with
sincerity pressure, the progress of advancement, and the procedure of diagnosis. Coca Cola
Corporation is one of the top organizations that manufacture non-alcoholic or drinks that are
carbonated in entire global community. During the second global conflict, the company was able
to withstand effects of conflict. This paper examines major change management that happened in
the Coca Cola Company. Additionally, this article also examines the administration approaches
that directors of the company have implemented for its future operations. The initial section will
focus on a living description of the company. This paper also presents driver for this change that
influenced the shifts in management. Ideas presented in this paper will illustrate how change
process was implemented, and evaluation of changes as well as steps was taken to ensure the
smooth transition for the change. The other ideas presented in this research will be to determine
various factors that management had to cope with during the change process. It concludes by
explaining some of the recommendations that can be used to control cases of mass
Introduction
In the current marketplace of business operations, Coca-Cola Company that relies on
ancient systems along with arrangements of performing trade will lag about profit as well as
branding. Over the previous years, individuals, systems, together with the business setting have
progressed within Coke Company. Change in management is one aspect that is steady in this
ever-varrying business society (Akomea 2016). From the physical traits of people, up to the

Major change management in Coca Cola Company 3
surrounding, variation is very apparent in operations of most companies such as in Coca-Cola
Company. Just like the people alongside the environment, businesses also undergo different
changes in operations. Such changes can either be massive or minimal depending on various
elements of operations that are affected (Gupta 2013). Sometimes, changes happen in the
management of a company to maintain its operations with an increase in business competition
around the global business environment. As reported by Michela and Vena (2012), the
individuals that go home as champions and on peak have the shared traits of successfully
managing the transformations in operations. Transformation in different administration
operations remain to be the process that any corporation must or need to undergo. For instance,
the business operations of a company such as Coca-Cola will not be complete if it never
experienced any change in the process of its management (Lindberg 2013). Therefore, primary
target of this research article is to address change management in Coca-Cola Company.
` Before the process of discussing the change management of the Coca-Cola Company, the
phrase change must be defined accordingly. According to Salah, Rahim, and Carretero (2011),
change in management to refer to the significant difference in what was before in operations.
However, in business society of Coke Company, change refers to accomplishing different tasks
in the advanced format, following new directives, acquiring advanced technologies, a new
procedure of management, acquisitions as well as emerging and other events within its
operations. However, the study by Wang (2015), change is the continuous process that deals with
the alignment of operations. In such attribute, change in then corporation comprises of ideas of
venturing into fresh regions of business operations that include entering new yields in the new
marketplace, facing the unexpected event like financial crisis along with redirection of
operations of the corporation.

Major change management in Coca Cola Company 4
Several factors made the organization such as the Coca-Cola Company to change. The
most influential aspect according to Mokhov and Ryabukhin (2018) is the external environment
aspects that trigger a change in management in the organization. These external environmental
factors comprise of advancement in technological usage in operation, changes in the expectations
and tastes of the targeted customers, changes due to increased cases of competition in the
markets, and changes in legislation by authority (Lindberg 2013). The other aspects within the
external environment consist of changes in the supply chain, value systems of the community,
distribution chain, communication media, and changes that result because of modification in the
economy whether internationally or locally (Foster 2014). Additionally, internal changes are
some of the vital factors that initiate the change in the management of Coke Company. The
internal change is just the reactions of the organization to the external changes. Some factors
contribute to the internal changes, for instance, the advanced strategy for marketing for existing
as well as for new products produced by a company. Conversely, changes in the management of
Coke organization occurred when its managers attempt to act ahead in order to cope with the
probable dangers and complexity (Al-Zubari, El-Sadek, Al-Aradi, and Al-Mahal 2018). The
appropriate instance is when the corporation expects the harms that might happen and generates
and create good arrangements to contest negate effects of those issues.
Change in management in the Coca-Cola Corporation
Coca-Cola Corporation is the global organization that was invented to deal with non-
alcoholic beverages or soft drinks. The companies headquarter is in Atlanta a city in Georgia. It
was initially invented to deal with the business of selling pharmaceutical products effort it
underwent through a change in management. Change in management in Coca-Cola Company