MAN6304 Project Leadership Assignment Amazon
Added on 2020-05-16
11 Pages2464 Words99 Views
Leadership Management
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Running Head: Project Leadership PROJECT LEADERSHIPAMAZON INC. – JEFF BEZOS
Project Leadership 1Executive Summary Project Leadership refers to the process of a leader, leading various projects in any organization. In the large projects, several subordinate managers are also assigned under the project leader with the view to ascertain the effective outcomes. In order to accomplish the project, management of the organization needs to perform various steps such as resource allocation, implementation of quality measures and the implementation of evaluation and controlling measures with the view to identify glitches involved in the project. This helps in smooth flow of the organizational functionalities without any barrier and this leads to accomplishment of the project in an appropriate as well as in an effective manner. This report will concentrate on the project leadership of Mr Jeff Bezos, CEO of Amazon since 1994. The first part of the report will include the biography of the leader and further, the report will focus on the leadership style adopted by the Jeff Bezos in relevance to the accomplishment of the Amazon Air Prime project. Further, leadership behaviour, impact of leadership behaviour over the project accomplishment will be discussed.
Project Leadership 2ContentsExecutive Summary ........................................................................................................................1Contents...........................................................................................................................................2Biography........................................................................................................................................2Leadership Style..............................................................................................................................3Effectiveness of leadership behavior...............................................................................................4Impact of leadership behavior.........................................................................................................6Conclusion.......................................................................................................................................8References........................................................................................................................................9
Project Leadership 3Biography There are numerous large leaders in the global market but this report is based on the leader who utilized his skills to attain great success. The company Amazon Inc. once existed as a small start-up. Jeff Bezos, now the undisputed leader of the world's largest supplier, founded this start-up in 1994 in his garage. In his years as a student, Jeff was fascinated by computer technology, computer science and electrical engineering at Princeton University. Four years later, Jeff decided to start his own business, initially, it was a veritable bookstore. For the first time in 1995, Amazon began to diversify its offering from CDs and videos to clothing, toys, electronics and much more. In 2011, due to Jeff Bezos's skillful leadership, the company's sales increased from $ 510,000 to $ 17 billion. In 2013, Jeff Bezos decided on a new experimental project "Amazon Prime Air", which made use of drones to deliver the goods to customers (Stone, 2013).
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