Manage Information and Knowledge

Running Head: Manage Information and Knowledge
Manage Information and Knowledge
1

Running Head: Manage Information and Knowledge
Table of Contents
Assessment 1.........................................................................................................................................3
Assessment 2.........................................................................................................................................6
Assessment 3.......................................................................................................................................11
Assessment 4.......................................................................................................................................16
Title: Dissemination of information.....................................................................................................18
2

Running Head: Manage Information and Knowledge
Assessment 1
1) CoffeeVille is a newly developed brand but all its stores are closing due to improper
management and operational policies. In order to resolve this issue, the owners of
CoffeeVille tried to offer highest attention towards the external and internal environment.
This would be useful for the higher authority of the firm to determine its weaknesses and
intensify its strengths considerably. The business data also need to be analysed effectively
and then its declining sales might go higher and it would performance might get enhanced.
Failure to do so, might prove extremely detrimental for the organization in this scenario
among others. And the quality and cost of the products also need to be improved so as to
create an attention of the customers towards the products and only then its command might
get higher in the contending market place. To do so, proper training need to be introduced
and this may be effectual for the employees of CoffeeVille in this competitive position since
it would increase their skills. The eminence of the products would also get advanced.
2) CoffeeVille is owned by Emma Belcastran and Rufus and the business was expanding
steadily for last four years. CoffeeVille offers supreme quality fair trade coffee, cold gourmet
food, superior hot and beverages to the local citizen of Melbourne’s central business district.
The management of CoffeeVille has targeted marketing campaigns for increasing revenue.
They also want to maintain superior service standards and product quality. The management
of CoffeeVille is committed to appoint highly trained and motivated employees.
3) The performance of store 4 is the best while the performance of store 3 is worst because
external catering sales in November (21%) and December (23%) for last 18 months with
steady increasing speed. A new competitor is about to open besides the store 4 in coming
February 2016. Within last 12 months several promotional and advertising campaigns in the
local area.
4) The marketing information of CoffeeVille includes great service and coffee. The menu of
CoffeeVille includes Richmond including healthy salads. Service quality of CoffeeVille is
committed to make the customer happy. According to summary customer comments
Facebook Jan-Dec 2015.
5) Operation manager of CoffeeVille is Rufus who operate bookings for corporate Christmas
parties between November and December. Emma as marketing manager usually make phone
3

Running Head: Manage Information and Knowledge
calls to the clients or sometimes personally visit with previous clients for rebooking. Sarah as
a store manager appointed 20-30 skilled employees for formal Christmas party. The diner
trade is raised due to higher residential occupancy near store. Meeting process includes hot
food sales down that inspire higher wastage. The management has a preference for salads and
sandwich bar. Received queries about getting several options added to the menu.
6) Sales manager at department store said retail sales are sluggish compared to this time last
year. Lots of the people view the products but buying rate is very less. Hoping it will pick up
soon. Besides that, lots of general chatter about economic concerns, terrorism, home interest
loan rates possibly going up after Christmas. All these issues inspire general feel of the
customers is negative. High competition around the local area. Another issue is high
employee turnover of few stores.
7) The information is accurate as the average spending in the year 2011 and 2014 remained
higher and i.e. $3.35 and $3.85 and the variance becomes 15% and this shows that the
expenditure of the company is rising. But, unfortunately the purchasing power is not
increasing and so the reliability is not uplifting accordingly. Therefore, these issues need to
be sorted in order to lift the income of the concern in the following years.
8) One of the critical issues of CoffeeVille is rapid competition that can reduce the
competitive advantages. In this way, feedback of the customers is one of the main source by
which CoffeeVille can gather essential information to formulate effective decision.
9) Both formal and informal networks are helping to analyse the business of CoffeeVille. In
this way, business problems are mainly determined by informal networks. Social networks
are one of the effective media that can help to determine personal thoughts and opinions. This
would be the most advantageous method to increase the growth of the business in the coming
era. If not, then CoffeeVille would not be able to prosper in the world and its expenditure rate
might go on increasing day by day. Therefore, in order to attain a good place, the
management and employees need to act uniformly so as to develop a strong foothold in the
market.
10)
Introduction
According to the report, few business problems are identified in the case scenario of
CoffeeVille, for example, high market competition and high price of the food products.
4