Rebranding BizOps Enterprise: A Data-Driven Approach

Running head: MANAGE KNOWLEDGE AND INFORMATION
MANAGE KNOWLEDGE AND INFORMATION
Name of the Student
Name of the University
Author Note

1MANAGE KNOWLEDGE AND INFORMATION
Executive summary
This paper is going to shed a light about the organization BizOps Enterprise and discuss the
issues that the organization is currently facing because of their marketing. The organization is
currently planning to revive their image in the market in order to retain their customers and
acquire new customers that is going to help in the long run. This paper will provide data
collection method, the results and a communication plan that will help to communicate the
decision that will be taken t rebrand the organization to the employees and which will help
the organization gain a competitive advantage in the Australian market.

2MANAGE KNOWLEDGE AND INFORMATION
Table of Contents
Introduction................................................................................................................................3
Discussion..................................................................................................................................3
Brief overview of the company..............................................................................................3
Current issues of the company...............................................................................................3
Rebranding of BizOps Enterprise..........................................................................................3
Results of the collected data...................................................................................................5
Communication plan..............................................................................................................5
Conclusion..................................................................................................................................6