Manage Operational Plan - Desklib

This article discusses the development and implementation of operational plans, models and methods, e-commerce strategy, and legislative and regulatory context in managing operational plans. It also covers the policies and procedures adopted by BBQfun, a case study. The article is relevant for students pursuing management courses.

MANAGE OPERATIONAL PLAN

MANAGE OPERATIONAL PLAN
Contents
Introduction:...............................................................................................................................4
Task 1:........................................................................................................................................5
Activity 1:...............................................................................................................................5
Development and implementation of the operational plan:...............................................5
Operational plan table:.......................................................................................................5
Activity 2:...............................................................................................................................8
Models and methods of the operational plan:....................................................................8
Role of BBQfun’s operational plan in achieving the organisation’s objectives:...............9
Legislative and regulatory context:..................................................................................10
Activity 3:.............................................................................................................................11
E-commerce strategy:.......................................................................................................11
Human resources and requirements of operational capital:.............................................11
Task 2:......................................................................................................................................14
Question 1: Describe models and methods of the operational plan.....................................14
Question 2: Explain the role of operational plan un achieving the organisation's objectives
..............................................................................................................................................15
Question 3: Explain the budgeting process..........................................................................16
Question 4: List alternative approaches to developing key performance indicators to meet
business objectives...............................................................................................................16
Question 5: Outline the legislative and regulatory context relevant to the operational plan
of the organisation................................................................................................................17
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Question 6: Outline the organisation’s policies, practices and procedures that relate to the
operational plan....................................................................................................................17
Conclusion:..............................................................................................................................20
References:...............................................................................................................................21
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Introduction:
Certain procedures and systems are required in the management of a firm at a strategic or
initial level. These procedures and the systematic steps followed one after the other needs
development and implementation for facilitating the organisation's plan that is referred to as
operational. This very unit is mainly applied to the individuals or personnel who are there to
manage the work that is allotted to others and the operation within the boundaries of the
strategic or initial plan of business which has a broader concept. The management of
operations can significantly contribute to the achievements of the company by making use of
the resources that are available for effective production of the goods and services in a manner
that intends to satisfy the needs and wants of the customers the most. The documentation of
the firm is made legally with the mandatory elements and the documents which are required
by the policies mentioned under the company's judiciary, documents which are suggested by
the best practices of human resources, informal as well as formal record keeping of the events
meant for the employees. The management of the operational plan helps the organisation to
effectively compete within a market or an industry where there is an exchange of information
or services between them along with external stakeholders.
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Task 1:
Activity 1:
Development and implementation of the operational plan:
The operational plan of BBQfun is done maintaining certain procedures of labelling,
researches conducted and by delivery of services that are personalised, establishing the
products which have a certain level of quality and also providing the consumers or customers
with quality service to them. They are pretty reputed in this matter. According to Klettner et
al. (2014, p. 145), through their continuous training and the management of performances by
the support staff, increasing revenue in sales and by the reduction of operating costs which
include both direct and indirect. These are certain ways that are followed by the BBQfun
industry for maintaining its operational plan.
The board of directors and the CEO of the BBQfun industry have decided on how to
implement the operational plan within the industry. In the pathway of achieving success in
business, they have a clear regulatory and legislative background, which appropriately
complies with the rules so that there is no hamper caused to the business. To understand the
market, the investigation regarding the customers comprises of research on what the
customers are and to which population do they belong. They have certain privacy regulations
that are implemented by the company heads and makes sure that are the available resources
to the firm are being effectively used, handling the customer relationships properly so that the
enterprise can create a future that is promising.
Operational plan table:
Objectives: A measure of
performance:
Tasks to be performed:
1. Engagement with the
customers through
researches, personalised
services and marketing
 Completing the
market research
 Completing the
surveys concerned
with the customers
 Conduction of
surveys on a
quarterly basis
regarding the
satisfaction of the
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 Completion of the
identification of
the reports
regarding
marketing
opportunities
customers
 Evaluating the
market and the
data acquired for
determining the
opportunities in
the market
2. Reputation building by
providing the customers
with quality goods and
services
 Determining the
percentage of
customers with
positive reviews,
response towards
the organisation, a
response on the
quality, safety,
ethics and
innovation
 Sorting out the
percentage of
brand recognition
after customer
surveys at regular
intervals
 Considering the
number of
complaints from
the customers
 Times of delivery
to the customers
 Track of the
number of items
that are returned
by the customers
 Auditing the
quality of the
supplier
 Connection at
regular intervals
with the supplier
 Investigation of
the resourcing
needs which
includes the people
and the products
 Fulfilling the
distribution and
resourcing needs
following the
procedures and
policies that are
laid down
 Maintaining the
resource
management of the
enterprise, point of
sales and the
systems related to
the management of
customer
relationships
3. Reducing direct and
indirect operations of
cost
 A measure of the
wages, salaries,
consultancy fees
along with the
wastage and
expenses
associated with the
firm
 Researching new
suppliers who are
having a potential
 Renegotiating with
the different
suppliers
 Researching about
very new
possibilities of
distribution
 Focussing better
on the restraint of
budget for
managing the
diverse activities
and projects
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 Managing the
inventory for
avoiding the risk
of overstocking
and issues related
to the storage of
goods
4. Training regarding
management of
performances for better
support to the personnel
and increasing sales
revenue
 Identifying the
number of injuries
and absentees
 Completion of
plans related to the
performance in
percentage
 Identifying the
number of
coaching sessions
and training
programs related
to the operations
completed
 Complaints
regarding anti-
discrimination
 Engaging the
workers with goals
and aims of the
enterprise to
support a
development
professionally
 Analysing the
needs of training
and granting it to
the employees
 Finding out the
effectiveness of
the research
regarding the
incentives for
achieving a safe
working
environment and a
lifestyle that is
healthy
Table 1: Operational Plan
(Source: Kuei and Lu, 2013, p. 62)
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Activity 2:
Models and methods of the operational plan:
According to Cameron and Green (2015), the models of operational planning are comprised
of these five following:
1. Model One- Conventional Strategic planning:
 Developing and updating the vision, mission and the statement of values
 Looking inside-out of the organisation precisely
 Selection of strategies for usage in multiple years
 Identification of the plans that are associated with the above criteria.
2. Model Two-Strategic planning based on issues
 Identification of five to six current issues
 The suggestion of action plans to deal with the issues identified
 Including the information derived in the planning
3. Model Three-Strategic planning that is organic
 Gathering people for working towards a specified goal
 Regular meetings for reporting the actions
 The inclusion of lists in the strategic planning regarding the accomplished visions and
intentions
4. Model Four-Strategic planning in real time
 Articulation of the mission including the values and visions
 Assigning of planners to examine the outside environment
 Suggesting the lust of strength and weaknesses
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 Presenting the list to the board of directors and other members associated with the
organisation
5. Model Five-Strategic planning with an aligning model
 Establishing an overall goal-directed towards the alignment
 Analysing the operations within which are aligned much directly
 Establishment of goals which are rightly aligned with the operations for the fulfilling
of the goal laid down for the organisation as a whole
Role of BBQfun’s operational plan in achieving the organisation’s objectives:
The roles played by the operational plan drawn out are as follows:
 Effectively planning for the business and the scheduling is very crucial and important
for improving and maximising the utilisation of the resources that are quite expensive
such as the tracks and the crews.
 Analysing the operations which are internal have an alignment that is direct with the
achievements of the goals and objectives of the firm with better utilisation of the
available resources which includes material, man and power.
 Efficient planning for a reduction in the cost related to the operations and providing of
timely service to the consumers.
 Scheduling of techniques and the tools for the management of the projects.
 Ensuring the plans which adhere to the regulations, procedures and policies of the
organisation along with developing the indicators of performances.
 Researching for the requirement of resources for the implementation of the strategy
related to e-commerce
 Arranging with the accessors for participating in consultation regarding the resources
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 Developing a proposal for resourcing that is to be presented to the general manager
which includes the cost breakdowns, benefits towards the organisation, an outline of
the risks that are identified, a list comprised of different approaches for the
development of the indicators of performance etc.
Legislative and regulatory context:
The management of operations can significantly contribute to the achievements of the
business by making use of the resources that are available for effective production of the
goods and services in a manner that intends to satisfy the needs and wants of the customers
the most. The documentation of the firm is made legally with the mandatory elements and the
documents which are required by the policies mentioned under the company's judiciary,
documents which are suggested by the best practices of human resources, informal as well as
formal record keeping of the events meant for the employees (Part, 2018).
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Activity 3:
E-commerce strategy:
The board of directors and the CEO of BBQfun decoded for the implementation of a strategy
related to the e-commerce for maintaining or increasing the revenue and shares in the market
for satisfying the needs of the customers with the directions that are strategic with their
company. According to Wang et al. (2016, p.146), under this very strategy, the company was
willing to offer all its products in an online store where the stocks were to be stored at no
extra costs in the stores that were existing and the customers were supposed to cover the costs
of delivery. Right now, BBQfun has a website which lacks the functionality of e-commerce.
There is redeveloping of this website required along with some assets like new staff’s
recruitment and delivery vehicles for better facilitation to the customers.
Human resources and requirements of operational capital:
The CEO of BBQfun, Pat Mifsud is responsible for working with the board of directors to
oversee the business, setting out the strategic directions, managing the risks and the
authorisation of the large transactions related to the finances. The chief financial officer Riz
Mehra is responsible for the overall budgeting. Various other heads are associated with the
different aspects of the organisation and contribute towards the propelling and expansion of
the firm.
There is a requirement of approximately five million dollars as the working capital for proper
sustaining and ensuring the meetings of the business. Although the company experiences a
unit of financial pressure during the low sales period, they manage to cope up and maintain
their positive cash flows with the help of their long-term strategies and business
opportunities.
The various policies and procedures adopted by BBQfun are as follows:
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Sales and marketing policy-The basic purpose of this policy is to make sure that the sales,
advertising and marketing of BBQfun are ethical and being done accurately. They also aim at
ensuring that the activities are taking place to adhere to the standards, code of conduct laid
down and the legislature. The guidelines and the procedures on the use of materials of
marketing require an adhering to the legislative measures and codes.
BBQfun privacy policy-This body of the organisation commits protection of the privacy of
their customers. They are bounded by the principles of national privacy contained in the
Privacy Act of 1988. BBQfun is liable to handle the personal information of the customers
with following the legislative relevancy.
Anti-discrimination policy-The basic purpose of this policy is to make sure that the
transactions which are taking place with the tenants, clients and the employees concerned are
being handled with enough transparency and fairly which is having following the legal and
organisational requirements. No discrimination should take place from gender, parental
status, relationship status, sexuality, race, impairment, religious belief or activity etc.
Advertising policy for the recruitment-The main purpose of this policy is establishing the
guidelines for the vacancies in advertising under the selection process and recruitment of
employees. The basic aim of this policy is to bring out the best of results after the advertising
is aired for the recruitment and when jobs are being advertised professionally and
continuously.
According to Council (2008), equal opportunities, affirmative actions and guidelines are to be
followed for this purpose.
Induction policy and procedures-this policy has been formulated for establishing the
guidelines that are to be followed by the new employees. The main aim of BBQfun is
attracting and employing the most suitable candidates for the positions who are going to
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support the values of the organisation, goals of the firm and follow the culture for the
attainment of the strategic directions. Inducting new employees will help in complying with
the legal requirements, and with equal opportunities that are relevant, positive actions and the
principles related to the management of human resources. Also, the organisational guidelines
and opportunities.
Performance management policy and procedures-This policy aims at ensuring that the
management of the performances is being carried out with accurate consistency, visible
transparency and with fair practices which are being accordingly managed to keep the
objectives and requirements of the organisation under consideration.
According to Stringer and Hourani (2013, p. 149), BBQfun actively works towards the
recruitment of workforce and the developments of the personnel through their training and
developmental programs, completion of plans related to the performance in percentage along
with identifying the number of coaching sessions and training programs related to the
operations completed. They also exercise their control over acquiring physical resources and
services and makes modifications to the plans and procedures often, for better progression of
the organisation.
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Task 2:
Question 1: Describe models and methods of the operational plan
According to Cameron and Green (2015), the various models and methods of the operational
plan include:
1. Model One- Conventional Strategic planning.
 Developing and updating the vision, mission and the statement of values.
 Looking inside-out of the organisation precisely
 Selection of strategies for usage in multiple years.
 Identification of the plans that are associated with the above criteria.
2. Model Two-Strategic planning based on issues.
 Identification of five to six current issues
 The suggestion of action plans to deal with the problems identified
 Including the information derived in the planning
3. Model Three-Strategic preparation that is organic
 Gathering people for working towards a specified goal
 Regular meetings for reporting the actions
 The inclusion of lists in the strategic planning regarding the accomplished visions and
intentions
4. Model Four-Strategic planning in real time
 Assigning of planners to examine the outside environment
 Articulation of the mission including the values and visions
 Presenting the list to the board of directors and other members associated with the
organisation
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 Suggesting the list of strength and weaknesses
5. Model Five-Strategic planning with an aligning model
 Analysing the operations within which are aligned much directly
 Establishment of goals which are rightly aligned with the activities for the fulfilling of
the objective laid down for the organisation as a whole
 Establishing an overall goal-directed towards the alignment
Question 2: Explain the role of operational plan un achieving the organisation's
objectives
According to Klettner et al. (2014, p. 145), the various roles that are performed by the
operational plan for fulfilling the objectives of the organisation include:
 They check the consistency in feedback from the consumers and relevant guiding and
counselling of the employees or personnel engaged in the firm.
 They take necessary actions saving the valuable time and money aiming towards the
correction of underperformance.
 They encourage the employees for improved performance.
 They play a clear and compelling role keeping in due consideration the necessary
facts and work towards improving the engagements of the workforce with the firm.
 They try to pay full attention and concentration towards the surveys that are
conducted for drawing out the processes to be followed that will benefit the
consumers of the organisation.
 They are engaged in numerous activities like evaluations, subsequent visual analyses,
participative monitoring, a building of the models and testing the scenarios,
administrative techniques and formulation of different strategies and procedures
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 They work for the betterment of the consumers and expanding the global reach
through their activities
 They ensure the plans which adhere to the regulations, procedures and policies of the
organisation along with developing the indicators of performances
 They develop the proposal for resourcing that is to be presented to the general
manager which includes the cost breakdowns, benefits towards the organisation, an
outline of the risks that are identified, a list comprised of different approaches for the
development of the indicators of performance etc.
 They arrange with the accessors for participating in consultation regarding the
resources.
Question 3: Explain the budgeting process
According to Kuei and Lu (2013, p. 62), the process of budgeting is a way of generating and
developing a plan on how to spend the money on the various activities of the firm as well as
spending sums on the personnel that are engaged with the organisation. This very different
plan of spending the money is known as the process of budgeting. When a firm creates this
plan on how to spend the funds that are available it allows them to determine whether there
will be enough sum of money available to work out the things that are required or whatever
the firm would like to initiate for the achievement of the goals and objectives set down. In
brief, budgeting is the process of balancing the number of expenses and the incomes that are
earned from the operations of the firm. The gross profit derived by BBQ fun in their
budgeting process amounts to a figure of 6,677,000 dollars and their net income before tax is
1,672,286 dollars.
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Question 4: List alternative approaches to developing key performance indicators to
meet business objectives
According to Stringer and Hourani (2013, p. 149), the alternative approaches to developing
key performance indicators for meeting with the business objectives are:
 Preparing the proposal for resourcing
 Management of the cost breakdowns.
 Jotting down the necessary actions required that provide benefits and profits towards
the organisation with the available amount of money and resources.
 Outlining the risks that are identified internally as well as externally.
 Scheduling of techniques and the tools for the management of the projects.
 Arranging with the accessors for participating in the process of consultation regarding
the resources that are available and the ones which are to be brought for efficient and
smooth manufacturing and distribution of goods and services to the consumers of the
firm. Making greater efforts towards understanding the demands of the consumers and
fulfilling them, to the most satiating level.
Question 5: Outline the legislative and regulatory context relevant to the operational
plan of the organisation.
According to Council (2008), the management of operations can significantly contribute to
the achievements of the business by making use of the resources that are available for
adequate production of the goods and services in a manner that intends to satisfy the needs
and wants of the customers the most. The documentation of the firm is made legally with the
mandatory elements and the documents which are required by the policies mentioned under
the company's judiciary, materials which are suggested by the best practices of human
resources, informal as well as formal record keeping of the events meant for the employees.
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Question 6: Outline the organisation’s policies, practices and procedures that relate to
the operational plan
The different policies, practices and procedures of the organisation that relate to the
operational plan are:
 Sales and marketing policy-The essential purpose of this policy is to make sure that
the sales, advertising and marketing of BBQfun are ethical and being done accurately.
They also aim at ensuring that the activities are taking place to adhere to the
standards, the code of conduct laid down and the legislature (Part, 2018).
 Performance management policy and procedures-This policy aims at ensuring that the
management of the performances is being carried out with perfect consistency, visible
transparency and with fair practices which are being accordingly managed to keep the
objectives and requirements of the organisation under consideration (Part, 2018).
 Anti-discrimination policy-The essential purpose of this policy is to make sure that
the transactions which are taking place with the tenants, clients and the employees
concerned are being handled with enough transparency and reasonably which is
having following the legal and organisational requirements. No discrimination should
take place from gender, parental status, relationship status, sexuality, race,
impairment, religious belief or activity etc. (Part, 2018).
 Induction policy and procedures-this policy has been formulated for establishing the
guidelines that are to be followed by the new employees. The main aim of BBQfun is
attracting and employing the most suitable candidates for the positions who are going
to support the values of the organisation, goals of the firm and follow the culture for
the attainment of the strategic directions. Inducting new employees will help in
complying with the legal requirements, and with equal opportunities that are relevant,
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decisive actions and the principles related to the management of human resources.
Also, the organisational guidelines and opportunities (Part, 2018).
 Advertising policy for the recruitment-The main purpose of this policy is establishing
the guidelines for the vacancies in advertising under the selection process and
recruitment of employees. The fundamental aim of this policy is to bring out the best
of results after the advertising is aired for the recruitment and when jobs are being
advertised professionally and continuously (Part, 2018).
 Equal opportunities, affirmative actions and guidelines are to be followed for this
purpose (Part, 2018).
These are some of the critical policies and procedures of the organisation which are
directly related to the operational plan of the firm and acts towards enhancement and
overall growth for earning more profits over time.
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Conclusion:
Therefore, it is concluded that BBQfun manages their operational play quite efficiently and
makes an effort towards the setting of organisational goals with consistency in feedback from
the consumers and relevant guiding and counselling of the employees or personnel engaged
in the firm. They take necessary actions saving the valuable time and money aiming towards
the correction of underperformance, encouraging the employees for improved performance,
improving the engagements of the workforce with the firm etc. They also have effective
responses towards surveys conducted for evaluations, sequential visual analyses, participative
monitoring, the building of the models and testing the scenarios, administrative techniques
and formulation of different strategies and procedures for the betterment of the consumers
and expanding the global reach through their activities.
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References:
Baumgartner, R.J., 2014. Managing corporate sustainability and CSR: A conceptual
framework combining values, strategies and instruments contributing to sustainable
development. Corporate Social Responsibility and Environmental Management, 21(5),
pp.258-271.
Cameron, E. and Green, M., 2015. Making sense of change management: A complete guide
to the models, tools and techniques of organisational change. Kogan Page Publishers.
Council, W.B., 2008. Beat the BBQ Bugs.
Klettner, A., Clarke, T. and Boersma, M., 2014. The governance of corporate sustainability:
Empirical insights into the development, leadership and implementation of the responsible
business strategy. Journal of Business Ethics, 122(1), pp.145-165.
Kuei, C.H. and Lu, M.H., 2013. Integrating quality management principles into sustainability
management. Total Quality Management & Business Excellence, 24(1-2), pp.62-78.
Part, A., Human Resourcing At BBQ Fun.
Stringer, P. and Hourani, R.B., 2013. Homeschool relationships: a school management
perspective. Educational Research for Policy and Practice, 12(2), pp.149-174.
Wang, G., Gunasekaran, A., Ngai, E.W. and Papadopoulos, T., 2016. Big data analytics in
logistics and supply chain management: Certain investigations for research and
applications. International Journal of Production Economics, 176, pp.98-110.
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