Management Report 2022

Running head: MANAGEMENT
Management
Name of the Student
Name of the University
Author Note

1MANAGEMENT
Executive summary
The purpose of this report is to define the term Corporate Social Responsibility. This report also
aims to discuss the approach taken by Unilever for CSR and the factor that has led to failure of
the same. The third aim of the research is to discuss the factors that led to success of CSR in
other organizations. The aim of the report is to recommend if the company should implement
CRS or not. The main method used to obtain the information was secondary research that
includes data collection article Unilever and The Failure of Corporate Social Responsibility
along with other articles. The finding shows that the CEO of Unilever, Paul Polman has designed
the CSR policies focusing more on global issues, while the employees of the organization was
suffering from sexual harassment, lack of safety and security and other issues. The conclusion is
that Unilever has incorporated ineffective strategies and hence the organization needs to
incorporate strategies that will primarily focus on its internal environmental issues. The
recommendation is the organization is to conduct a detailed investigation of its internal
environment, takeover of popular and ethical brands like Kraft Hienz and focus the positive
approach taken by the management both offline and online so that it can reach the potential
consumers.

2MANAGEMENT
Table of Contents
Introduction......................................................................................................................................3
Background..................................................................................................................................3
Aims.............................................................................................................................................3
Analysis...........................................................................................................................................3
Corporate Social Responsibility..................................................................................................3
Analysis of the Unsuccessful CSR approach of Unilever...........................................................4
CSR in Other Companies.............................................................................................................5
Conclusion and Recommendation...................................................................................................6
References........................................................................................................................................8