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Implementation of CSR Activities

   

Added on  2021-02-20

10 Pages2757 Words84 Views
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EXECUTIVE SUMMARYIn the current report, various attributes of implementation of CSR activities have beenevaluated with special reference to Unilever Company. In this report, a critical analysis has beendone on the CSR activities that were adopted by Unilever and their unsuccessfulness. It wasfound that CEO Paul Polman was a major defaulting party and the strong portrayal of Workplaceethics and sustainability turned out to be fraud when complaints regarding them was filed byemployees and users. It was concluded that when compared to other companies like Nestle andJohnson & Johnson, similar strategies that failed in Unilever have succeeded in these companiesdue to authentic and proper implementation.

TABLE OF CONTENTS1. INTRODUCTION ......................................................................................................................42. CORPORATE SOCIAL RESPONSIBILITY ...........................................................................43. UNILEVER'S APPROACH TO CSR.........................................................................................54. CSR IN OTHER COMPANIES..................................................................................................65. CONCLUSION............................................................................................................................76. RECOMMENDATIONS.............................................................................................................87. REFERENCES..........................................................................................................................10

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