Social Media and Marketing for Starbucks Australia

Running Head: MANAGEMENT
0
Management
Social Media and Marketing
(Student Details: )
9/18/2019

Management
1
Social Media and Marketing
Answer 1
Starbucks, Australia uses social media such as Facebook and Instagram for their marketing
and promotion as an excellent social strategy. It has been observed that huge multi-national
brands like Starbucks are doing well in social media while posting updates many times a day.
Starbucks use Facebook and Instagram for being excellent at responding to their loyal and old
consumers (Keller, 2013). In addition to that, the company uses both social media platforms
Instagram and Facebook for having an effective community engagement (Tiago & Verissimo,
2014). While doing so, people from all around the world can interact with the company and
its management in order to tell them what they expect from the company. In this way, for
marketing campaigns and surveys Starbucks uses these social media platforms like Facebook
and Instagram. In whole, for knowing global people’s expectations and thereby to fulfil those
expectations while exceeding their expectations, Starbuck uses social media platforms
(Geereddy, 2017).
Answer 2
Customer value refers to the actual satisfaction which is experienced by the customers.
Generally, this customer value is evaluated while taking an action relative to the actual cost
of such action. In this context, customer value usually gets delivered to the company’s
customers with the help of effective marketing strategies (MEYER, 2018). An understanding
of customer value suggests that social media marketing may also create communicate and
thereby offer value to the consumers in the form of quality products and services. While
evaluating customer value, customers usually compare their perceived value of same products
while making decisions in relation to avail services or purchasing products (Keller, 2013).
In order to measure customer value, the simplest equation can be as follows:
Perceived value by the customer= Perceived advantages / Cost of the product or service
In this context, for some given set of profits or benefits, when the cost rises, then total
customer value perceived by the customer’s drops. In addition, the key drivers of customer
value may include:
 Product functions