Today, many companies use the technique of Advertisement to market the product in the industry. Advertisement is a medium used by the consumer goods companies to connect and attract the attention of the consumers. The objective of an advertisement is to inform the consumer regarding the availability of the best services, which can satisfy their needs. It is a way of convincing potential buyers to invest in the products of the company. However, social media like Facebook, Instagram, Twitter, have overtaken the trend of advertisements, promotional campaigns. Customers, today believe what is given on social sites rather than the advertisements presented and publicizes by the company (Woodcock, 2018).
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