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Report on Social Media Marketing

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Added on  2020-04-21

Report on Social Media Marketing

   Added on 2020-04-21

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Task 6:Social media marketing:Social media marketing is the form of marketing that is very popularamongst the companies (Dehghani and Tumer, 2015). This is the marketingtechnique in which the companies make use of the different social mediachannel for the purpose of marketing their products and services. Benefits:cheaper than any other marketing media sourceshelps in analysing the results very soonhelps in getting feedback from the customershelps in building relationships with the customersFacebook: It is the social media tool that has been used for marketingpurposes by the companies as well as individuals. Features:photo uploadsinteractionsmessengernewsfeedsocial plug inseventstimelinevideo calling
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postsfeedbacksBusiness features:page insightsHash tagsStock photographyPages manager appScheduled postsPromotions:Facebook provides various features for the businesses to use for theirpromotional purposes (Virtanen, et al. 2017). It has been analysed thatthese features of Facebook can be used to promote the products by postingthe various ads on the exclusive page of the company. The customers canfind it easy to reach to the company’s information through Facebook. Eventhis tool helps the many to inform the pope about the various campaignsand events by the companies.Instagram:Instagram is another important social media tool that has been used by thebusinesses. This is the medium that allow the people to post their photos,videos, etc. The development of commercial pages on instagram is also agreat help for the business to reach the customers.
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