Management Definition & Meaning Docs

Running Head: MANAGEMENT 0
MARKETING SYSTEMS

MANAGEMENT 1
Table of Contents
ZARA Women Clothes..............................................................................................................2
Process of production.................................................................................................................4
Marketing System......................................................................................................................4
Network......................................................................................................................................5
Assortment.................................................................................................................................5
Innovation and Knowledge........................................................................................................6
Conclusion..................................................................................................................................8
References..................................................................................................................................9

MANAGEMENT 2
ZARA Women Clothes
Figure 1 – Zara Logo
Zara is one of the leading Spanish apparel and retailer incorporated in 1975 and this chain is
now owned by Inditex. Currently, Zara is operating in nearly 96 countries comprising of
more than 2238 stores. Zara is known to be a global brand doing continuous improvement in
process and offering new designs with the changing expectations and demands of the
customers. In 2018, the revenue of Zara was found to be nearly $18.4 billion globally. In
manufacturing of products, Zara competes on agility and flexibility instead of low cost and
cheap labour and its 50%, 26% and 24% of all items are manufactured in Spain, Europe and
Africa respectively.

MANAGEMENT 3
Stakeholders of Zara and its process of production
d
A
Zara Logistics
Production
oversight
offices
Employees
Government
s Supplier in
SpainZara Home
(Subsidiary)
Utilities
Stores in 99
countriesMarketing
Agencies
Supplier in
Europe
Uterque
(Subsidiary)NGOs
Oysho
(Subsidiary)
ZARA
Inter-
Governmental
Organizations
Customers
Supplier in
Asia and
Africa
Stradivarius
(Subsidiary)
Massimo Dutti
(Subsidiary)
Banks and
Investors
Online service
provider Bershka
(Subsidiary)
Pull & Bear
(Subsidiary)
Inditex
Manufacturing in Asia &
Africa
Processing Factories in
Asia& Africa
Fabric and Yarn in Asia&
Africa
Manufacturing in Europe
Manufacturing in Spain
Processing Factories in
Europe Processing Factories in Spain
Fabric and Yarn in Spain
Fabric and Yarn in Europe