SWOT Analysis of McDonald's: Business Improvements Recommendations

Running Head: MANAGEMENT
0
Principles of
Management
BDM1314: Principle of Management
(Student details :)
8/16/2019

Management
1
Contents
Principles of Management-II......................................................................................................2
Introduction................................................................................................................................2
SWOT Analysis.........................................................................................................................2
Internal Strategic Factors (Strengths of McD).......................................................................2
Internal Strategic Factors (Weaknesses of McD)...................................................................3
External Strategic Factors (Opportunities for McD)..............................................................4
External Strategic Factors (Threats for McD)........................................................................5
Recommendations for business improvements..........................................................................6
First Recommendation...........................................................................................................6
Second Recommendation.......................................................................................................6
Third Recommendation..........................................................................................................6
Fourth Recommendation........................................................................................................7
Conclusion..................................................................................................................................7
References..................................................................................................................................8

Management
2
Principles of Management-II
Introduction
This paper is based on a detailed SWOT analysis of an organization. In order to
conduct a SWOT analysis for the company, the company McDonald's has been selected. In
this context, the SWOT analysis is going to focus on the internal as well as external
environments, while assessing the strengths along with weaknesses within the internal
environ as well as opportunities with threats within the external environ. Apart from this, a
critical analysis will be discussed on how the chosen company could leverage on the SWOT
analysis for their business improvements. McDonald's Corporation (McD) is an American
fast-food restaurant series. Additionally, it was founded in the year 1940 as a fast-food
restaurant functioned by Richard and Maurice McDonald. The major operations usually
executed in San Bernardino, California, the US as its headquarters of the McD.
The fast-food chain corporation McD is providing quality, delicious and safe foods
since May 15, 1940, which people can enjoy happily in a comfortable dining environment
(McDonalds Co., 2019). Besides, the mission of the company is to be its customers’ favourite
place and effective way to eat and drink. Moreover, the vision of the company is to move
with velocity to drive profitable growth as well as become better while serving more
customers delicious food each day all across the world (Corporate McDonalds, 2019). In this
way, McD is a global fast-food brand having restaurants in around 100 countries worldwide.
SWOT Analysis
This section is dedicated to revealing competitive strategies with the help of which
McD has become the top successful fast-food restaurant series corporation while
continuously dominating the global fast-food industry. With the SWOT analysis, this report
will identify the major strong points, limitations, threats, and opportunities which usually
affect the company largely (Helms & Nixon, 2010).
Internal Strategic Factors (Strengths of McD)
Being the second-largest restaurant chain, McD is serving their loyal customers all
across the 120 countries. Apart from this, the firm as well as its franchisees in total operate