Strategic Marketing Analysis of McDonalds

STRATEGIC MARKETING
McDonalds

Introduction
 Strategic marketing is the process of
establishing organizational objectives
and develop strategies accordingly.
 For this portfolio, the chosen
organization is McDonalds.
 SWOT Analysis
 Positioning [BCG Matrix]
 Value Creation Model

Company Description
• McDonalds is largest
fast food chain all
over the world.
• Established in 1940 in
United States
• Serving more than 69
million people in over
100 nations by
operating around
37000 stores.
• The largest revenue
generator with
US$24.622 billion
(McDonalds, 2018).
• Major products are:
Hamburgers, wraps,
French fries, soft
drinks etc.