Managing International Trade for Grab.com in European Market

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Added on 2022/10/06

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This report is based on an Asian firm Grab.com planning to expand into European market. Being a consultant, I need to analyse both challenge and opportunities for Grab.com with exploring general business environment so that to finalize the mode of entry strategy. The report covers macro and micro environment analysis, mode of entry strategy, and recommendations for Grab.com.

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Managing International Trade for Grab.com in European Market

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