PDF Management - Sample Assignment

Running head: MANAGEMENT
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Name of the Student
Name of the University
Author Note

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Table of Contents
Outcome 1........................................................................................................................................3
1. Identify at least one organizational operational context (operations, accounting,
sales/marketing, and HR and risk management) you feel you where you consider innovation
could be applied to enable future business capability or capacity. Using the context chosen:.......3
a. Identify at least two types of change opportunities to the business......................................3
b. Outline the scope and framework of innovation...................................................................4
c. Explain at least 2 processes and 2 approaches involved to implement innovation..............4
d. Describe at least three benefits to the organization if this innovation was put into place in
terms of how the innovation will promote the achievement of the entity`s operational
objectives.....................................................................................................................................5
e. Prepare a plan to manage innovation processes. Communication with stakeholders and
innovation management roles......................................................................................................6
f. Analyze the organizational considerations, climate and culture, operational and
environmental conditions to implement the strategic plan of activities to innovation................6
2. Identify at least one contribution you could make to help promote and plan the innovation.....7
a. Outline the scope of the contribution of innovation................................................................7
b. Describe at least 3 benefits to the organization if the contribution was put into place and
explain its contribution to promote the achievement of the entity’s operational objectives.......8
Outcome 2........................................................................................................................................9

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1. Identify at least one organizational operational context (operations, accounting,
sales/marketing, and HR and risk management) you feel you can contribute towards for business
organizational change. Using this chosen organizational change:..................................................9
a. Identify at least two types of change opportunities to the business......................................9
b. Explain the processes involved in implementing organizational change...........................10
c. Outline at least two change management models suitable in implementing organizational
change........................................................................................................................................12
d. Describe at least three benefits to the organization if change was put into place in terms of
how it will promote the achievement of the entity’s operational objectives.............................14
e. Apply at least one change management strategy to implement each of the change
opportunities..............................................................................................................................14
2.Identify at last one contribution you could make to help promote and plan the organizational
change............................................................................................................................................15
a. Outline the scope of the contribution of organizational change............................................15
b. Describe at least 3 benefits to the organization if the contributing was put into place and
explain its contribution to promote the achievement of the entity`s operational objectives.....15
References......................................................................................................................................16

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Outcome 1
1. Identify at least one organizational operational context (operations, accounting,
sales/marketing, and HR and risk management) you feel you where you consider
innovation could be applied to enable future business capability or capacity. Using
the context chosen:
a. Identify at least two types of change opportunities to the business
The organizational operational context which has been considered for the given scenario
is the context related to the Marketing in the chosen organization Sparks NZ. Innovation in the
Marketing department is required in the given scenario in order to bring about more
professionalism amongst the existing performance of the given organization
The three innovation opportunities available in the given context are as follows:
1. Robotic- The Company can indulge in robotics. Robotics are the new innovation in sales
and management domain, and thus if Sparks NZ is able to engage in Robotics, then they
will easily be able to attract a wider range of customers (Yoo, 2013).
2. One to One marketing- The new one to one marketing using social media tools is the new
method to attract the selected target market. Through this innovative technique, the
company will be tracking the activity of potential customers through their footprint and
show them the digitalized advertisements and offers according to the needs.
3. Virtual Reality- Virtual reality is the new tool. Using this Sparks NZ, can go a long way
in making the customers aware of the new services.

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b. Outline the scope and framework of innovation
The scope of innovation in the marketing department lies limited to the selling of the
various services of the Sparks NZ. The scope aims to ensure that the goods and products of the
Sparks are able to appeal to the general crowd and the sales increases.
The framework of innovation formed for the purpose of the organization Sparks NZ,
involves taking down the creative ideas of all the individuals and ensuring that the there exists a
platform with the help of which all the employees will be able to contribute creative thinking for
the welfare of the firm and the development of the organizational goals (Volberda, Van Den
Bosch & Heij, 2013).
c. Explain at least 2 processes and 2 approaches involved to implement innovation
Innovation processes
The innovation processes that shall be used are given as follows:
1. Delivery process: The delivery process of innovation aims to add innovative concepts and
aspects at the delivery component of a service. The delivery innovation involves tools ,
software solutions and techniques to help in improving the supply chains and the delivery
systems. Various marketing software’s can be used to improve the given segment.
Shipment and tracking barcodes also come in useful.
2. Support Process-In the given process time, the innovation at Sparks NZ will not remain
restricted to using the conventional ways and restrict the innovation to just the service
and delivery manner. Instead they can also include innovation to the sphere of purchasing

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, maintenance, communication and other related aspects. Using this method an
organization can actually concentrate on improving the procedures.
Innovation approaches
1. Use of new technologies- An innovation process which can be used by Sparks NZ can
include making use of new technologies to promote the marketing and sales (Goffin &
Mitchell, 2016). This can be done using Social Media tools, new robotics and other new
technologies to promote the services of Sparks NZ.
Improving design
2. Another method is to improve the design of the service being offered. This can be done
by adding additional features to it or by providing extra services along with it.
d. Describe at least three benefits to the organization if this innovation was put into
place in terms of how the innovation will promote the achievement of the entity`s
operational objectives.
 Brand loyalty – The given innovation techniques if applied to the field of Sparks NZ can
lead to increased brand loyalty towards the company. Customers prefer brands that tend
to have a well defined set of programs to entertain them. Customers like to keep with
brands who offer new technology to them as they like to remain updated with the time
and latest technological aspects.
 Better sales- A better brand loyalty would in turn assist the company in generating sales
for the firm. If the customers feel that the company Sparks NZ is taking in efforts and
providing them with good products which have been designed keeping in mind the latest

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qualities, then there exists chances that the sales of the company might increase
considerably (Tidd & Bessant, 2014).
 Cost savings- Using innovative techniques in management will also go a long way in
saving the costs of the firm. This is because, using innovative procedures assist the
company in designing means which shall save costs. This increases the profitability of the
organization.
e. Prepare a plan to manage innovation processes. Communication with stakeholders
and innovation management roles
Major Stages or activities Week
1
Week
2
Week
3
Week
4
Week
5
Week
6
Week
7
Initial Idea generation 
Data collection  
Meetings 
Conflicts   
Rough draft preparation  
Meeting with the stakeholders  
Analyzing responses  
Defining innovation roles 
Testing 
Gap analysis  
Final Results  

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f. Analyze the organizational considerations, climate and culture, operational and
environmental conditions to implement the strategic plan of activities to innovation
The organizational culture and climate has a great impact on all the innovation plans that
are to be held. This is because use of new innovation techniques and different radical changes in
an organization may bring about radical changes in the realm of the firm for which many
employees often face high level of difficulties (Hayes, 2014). In such a scenario, any firm would
try to combat this kind of resistance in the organization, so that they can successfully proceed
with the goals of the organization.
The culture of Sparks NZ may also act as a barrier in front of the innovation plan
(Westland , 2016). This is because, very often the culture of the organization may not permit any
changes that are to be taken place, if the culture of the organization is very limited then, the
innovation management may not be implemented effectively.
The operational condition of the organization may also act as a barrier in implementing
the innovation (Martín-de Castro, 2015). If an organization like Sparks NZ does not have enough
resources, then they will not be able to proceed with the given innovation plan and this may act
as a big concern for the firm (Spark | Mobile Phones, Plans & Broadband.,2018). Hence, for
Sparks NZ , it should be a primary concern to see to it that the firm is able to easily to bring
about the innovation in the organization.

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2. Identify at least one contribution you could make to help promote and plan the
innovation.
a. Outline the scope of the contribution of innovation
The one contribution that can be made for the Sparks NZ company is related to providing
feedback of its operations.
The scope of contribution
By receiving timely feedback from the employees, the company can go a long way in
assisting the organization and provide those inputs with respect to the implementation of the
innovation plan (Bernardo2014). An organization before implementation of the innovation
aspects, just takes into consideration the internal view and are often unaware of the outside view.
For this reason, it is important to take in timely feedback from the external customers and the
other stakeholders so that the firm can carry forward on the right track.
b. Describe at least 3 benefits to the organization if the contribution was put into place and
explain its contribution to promote the achievement of the entity’s operational objectives
Benefits to organization
 Improved services- The feedback mechanism can lead to better services as taking the
feedback from the external members can prove to be a matter whereby the organization in
concern, Sparks NZ, can provide better services to the customers (Spark | Mobile Phones,
Plans & Broadband.,2018).
 Higher sales- A better service system may lead to higher sales for the organization.
Higher sales would go a long way in improving the revenue of the firm which in turn
would increase the profitability of the firm.

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 Better operations- A good feedback system also goes a long way in improving the
operations of the firm. Sparks NZ can utilize the feedback system and improve its
procedures which will assist in the better satisfaction o the customers. A better operation
system also saves the cost of the firm and hence, it is suggested that the firm takes
additional steps to take into consideration the feedback to help in management.
Outcome 2
1. Identify at least one organizational operational context (operations, accounting,
sales/marketing, and HR and risk management) you feel you can contribute towards
for business organizational change. Using this chosen organizational change:
a. Identify at least two types of change opportunities to the business
The given organizational context which is being taken into consideration with respect to
the change management of the organization is the Human Resource Department. It is believed
that a change in the Human Resource Aspect of the organization would go a long way in
assisting the firm to bring about improvement in the operations.
The change opportunities which shall be used are given as follows:
1. Change in the communication strategy of the organization
The way the different employees communicate with one another goes a long way in
determining the effectiveness of the operations. For this purpose, one of the changes which can
be made with respect to the organization is the implementation of a system within the
organization which may contribute and help the employees to communicate effectually with one

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another. If a case arises where the employees will be able to communicate in a transparent
manner with each other and can view the happenings of a department easily, the work shall
become comparatively easier.
2. Implementing training among the staff
Training plays a great role in assisting an organization to improve its operations. The
training can consider any aspect such as training for a new way of innovation or for a new
procedure. Training guides the employees and helps them to identify the areas in which the
customers want the organization to perform in the best manner (Worley & Mohrman, 2014). If
Sparks NZ, indulges in effective training, then they will be able to easily improve their
operations and bring about a change that would assist in the success of the firm in the long run.
b. Explain the processes involved in implementing organizational change.
The change management process comprises of three phases, whereby each of the phases consist
of a given step which is necessary for the implementation of the change management in the
organization.
Phase 1-preparation
In the given stage, the organization prepares for the change that is to be implanted in the
organization (Hechanova & Cementina-Olpoc, 2013).
Defining strategy
The strategy of the change is determined in the given step (Spark | Mobile Phones, Plans
& Broadband.,2018). The strategy determines the various components of the organization that

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would require the change and even the parties and procedures that are to be involved in the
change management process.
Team preparation
The team which will be involved in the change management process will need to be
formed. Selection of a proper team is also very important as they will be the primary flag bearers
of the change which will require to be made in the given organization (Havlícek, Thalassinos &
Berezkinova, 2013).
Sponsorship model
The sponsorship model which will be used to fund the given change, also needs to be
identified carefully. This is because change is often an expensive aspect, which needs to be
funded for.
Phase 2-Managing the change
Developing management plans
The development of the management plans also play a key role in determining success.
This is because management plans go a long way in helping the organization to manage the
change process (West & Bogers, 2014).
Action and implementation
The action plan to bring the change which has been planned for is done in the given step.
The action plan goes a long way in helping the firm to implement the given changes that are
required to be made in the firm.

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Phase 3 : Re-enforcing
The re-enforcing step is important as many times the change management plan changes
its track and diverges from the actual target (Doppelt, 2017). Hence, it is important to re-enforce
the procedure to ensure timely processes.
Feedback
A feedback needs to be taken from the various stakeholders so as to see to it whether the
change that needs to be made is in line with the different stakeholders.
Gap management
Through the feedback system, the organization will be able to identify the gap. In such a
scenario, they can identify the loopholes between the actual progress and the planned one
(Goetsch & Davis, 2014).
Corrective measures
To cover these gaps which will be identified , the corrective measures go a long way in
assisting the firm to help in the change management procedure.
c. Outline at least two change management models suitable in implementing
organizational change.
The change management Models to be used are given as follows:
1. ADKAR Model- in the ADKAR Model, the change management is goal oriented. This
means that all the procedures that are adopted during the change management process
need to be done in a sequential manner, this means that the cumulative goals are required

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to be achieved in case the given organization aims to achieve the actual goal which has
been set (Matos Marques Simoes & Esposito, 2014). When the change needs to be
implemented, the business processes as well as the employees are required to change at
the same time.
Figure 1: The model ( Source: Van der Voet, 2014).
2. Lewis change management model
The Lewis Model of change was developed by Kurt Lewis who stated that there are three
basic strategies to change.
 Unfreeze- The unfreeze stage is the preparation stage, which helps the different
components to change accordingly.

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 Change- The change stage is concerned with actually bringing the planned change into
action (Ashkenas, 2013).
 Freeze- The freeze aspect means that the organization will carry forward the change that
and implement the planned deals so that the organization improves in its operations.
.
d. Describe at least three benefits to the organization if change was put into place in
terms of how it will promote the achievement of the entity’s operational objectives
 Satisfied employees- The change management process in the organization, helps in
improving the different processes involved in the organization and this helps in creation
of an environment which is beneficial for the firm in the long run. This working
environment goes a long way in making the different employees happy and thus, they are
satisfied and work more diligently towards the achievement of organizational targets.
 Better results- A change always results in betterment of the different aspects of the
organization. If the change in the organization is right about in an effective manner, then
it helps in improving the prediction of the organization which in turn helps in creation of
better results for the firm.
 Improved organizational position- If the change takes place and the results achieved are
positive, it tends to change the image of the organization in front of the customers which
will further assist in success of the firm.
e. Apply at least one change management strategy to implement each of the change
opportunities.
New system

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The change management strategy which will be applied to change the way the internal
employees communicate with one another will involve changing the entire system. This strategy
to be followed will be a holistic one whereby the different components of the organization will
be well connected to a common system and helps in constant communication between the
different members (Cummings, Bridgman & Brown, 2016).
Training to employees
The strategy which will be followed here will indulge in making the employees easily
adaptable to the new changes that shall take place (K. Vora, 2013). This will ensure that the firm
is able to ensure that no one is left behind and the firm achieves success in the long run.
2.Identify at last one contribution you could make to help promote and plan the
organizational change.
a. Outline the scope of the contribution of organizational change
A team motivation excursion or an activity
The team building activity which is being discussed in the given scenario would go a
long way in assisting the given organization, to implement the required changes to be made. The
employees will be able to gel up with one another easily and this shall assist in the long term
purpose of the firm.

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b. Describe at least 3 benefits to the organization if the contributing was put into place and
explain its contribution to promote the achievement of the entity`s operational objectives
 Easy implementation- Engaging in the given activity would encourage the employees and
the organization might not face any resistance from the organizational members which
would lead to easy implementation of the plans.
 Increased employee morale- The employee morale may be increased considerably if the
team engages in a team building activity.
 Successful results-The employee motivation and the better implementation are certain
factors that may lead to bringing about better results for the organization.

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References
Ashkenas, R. (2013). Change management needs to change. Harvard Business
Review, 16(April).
Bernardo, M. (2014). Integration of management systems as an innovation: a proposal for a new
model. Journal of Cleaner Production, 82, 132-142.
Cummings, S., Bridgman, T., & Brown, K. G. (2016). Unfreezing change as three steps:
Rethinking Kurt Lewin’s legacy for change management. human relations, 69(1), 33-60.
Doppelt, B. (2017). Leading change toward sustainability: A change-management guide for
business, government and civil society. Routledge.
Goetsch, D. L., & Davis, S. B. (2014). Quality management for organizational excellence. Upper
Saddle River, NJ: pearson.
Goffin, K., & Mitchell, R. (2016). Innovation Management: Effective Strategy and
Implementation. Palgrave Macmillan.
Havlícek, K., Thalassinos, E., & Berezkinova, L. (2013). Innovation Management and
Controlling in SMEs. European Research Studies, 16(4), 57.
Hayes, J. (2014). The theory and practice of change management. Palgrave Macmillan.
Hechanova, R. M., & Cementina-Olpoc, R. (2013). Transformational leadership, change
management, and commitment to change: A comparison of academic and business
organizations. The Asia-Pacific Education Researcher, 22(1), 11-19.

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K. Vora, M. (2013). Business excellence through sustainable change management. The TQM
Journal, 25(6), 625-640.
Martín-de Castro, G. (2015). Knowledge management and innovation in knowledge-based and
high-tech industrial markets: The role of openness and absorptive capacity. Industrial
Marketing Management, 47, 143-146.
Matos Marques Simoes, P., & Esposito, M. (2014). Improving change management: How
communication nature influences resistance to change. Journal of Management
Development, 33(4), 324-341.
Spark | Mobile Phones, Plans & Broadband. (2018). Retrieved from https://www.spark.co.nz/
Tidd, J., & Bessant, J. (2014). Strategic innovation management. John Wiley & Sons.
Van der Voet, J. (2014). The effectiveness and specificity of change management in a public
organization: Transformational leadership and a bureaucratic organizational
structure. European Management Journal, 32(3), 373-382.
Volberda, H. W., Van Den Bosch, F. A., & Heij, C. V. (2013). Management innovation:
Management as fertile ground for innovation. European Management Review, 10(1), 1-
15.
West, J., & Bogers, M. (2014). Leveraging external sources of innovation: a review of research
on open innovation. Journal of Product Innovation Management, 31(4), 814-831.
Westland, J. C. (2016). Global innovation management. Springer.

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Worley, C. G., & Mohrman, S. A. (2014). Is change management obsolete?. Organizational
Dynamics, 43(3), 214-224.
Yoo, Y. (2013). The tables have turned: How can the information systems field contribute to
technology and innovation management research?. Journal of the Association for
Information Systems, 14(5), 227.