Marketing Mix of Uniqlo Analysis 2022

International
Business

MANAGEMENT 1
Marketing Mix of Uniqlo
Product: It is observed that earlier company sells the clothes of the other brands but after the
failure, it decide to sells their own manufacturing clothes. It is suggested that the company has to
design and sell the unique clothes as per its brand name. It has to hire its own fashion designers
those have huge talent to design the different clothes with the high quality. The quality of
product should be different from the others companies. It is also suggested that the company has
to design the clothes of all types of consumers in terms of age and gender such as male, female,
kids, young, and old. But the core product should be women clothes and kid’s clothes as the
demand of females are high as compare to the demand of male consumers. Attracts the female
consumers helps to increases the sale of the product that is why; it is required for it to design the
female and kids clothes as its core product. Male product would also be recognized as the
potential product as it helps to grasp the market share in the coming future. It can also sell its
own beauty products as the augmented product for increasing the sales (Datta, Ailawadi, and
Van Heerde, 2017).
Price: According to the analysis, it has been found that the company faces the challenge of
competitors due to their pricing strategy such as H&M, Zara, and Forever 21. It is suggested that
the company has to design the premium price strategy in order to enhance its brand value in the
market (Blut, Teller, and Floh, 2018). Although, the company provides the high quality of
services by investing in manufacturing, designing the branded clothes for consumers due to
which it is required for the company to sells the product with the high prices so it can earns the
profit. According to premium pricing strategy, the company attracts the consumers of upper class
due to which it can easily grasp the high marker share in USA market.