Marketing Plan for Burberry's Organic Perfume

MARKETING
ESSENTIAL

Table of Contents
INTRODUCTION...........................................................................................................................4
TASK 1............................................................................................................................................4
Covered in PPT...........................................................................................................................4
TASK 2............................................................................................................................................4
Compare ways in which organisations use elements of the marketing mix to achieve overall
business objectives. ...................................................................................................................4
TASK 3............................................................................................................................................8
Develop and evaluate basic marketing plan................................................................................8
CONCLUSION ............................................................................................................................11
REFERENCES ...............................................................................................................................1

INTRODUCTION
Marketing is a procedure which helps in development of relations with future customers.
This incorporates advertising, selling and promotion and at last delivering the products to the
customers or any other entity. It is a continuous procedure which involves communication
between customers and company so that to persuade them and make them buy the products or
services which are offered by the company(Pike, S., 2015).
TASK 1
Covered in PPT
TASK 2
Compare ways in which organisations use elements of the marketing mix to achieve overall
business objectives.
Marketing Mix- It refers to that structure where organisation set actions and tactics to
advertise its brand and product offerings in the market. It main focus on a customer-centric
which means to attract more consumers into their approaches(Akbar, Omar and Wadood, 2017).
There are 7 PS that make a typical marketing mix that includes product, price, place , promotion,
process, people, physical evidence. A manager of BURBERRY, prepare a marketing mix
comparative chart with Tommy Hilfiger that are described below(Malhotra, N.K., 2015).
Basis Description Burberry Tommy Hilfiger
Product It refers to the
products and services
that a company sells
which involves its
features, advantages,
quality,warranties etc.
that the consumer
enjoy in purchasing
it(Babin and Zikmund,
2015).
It is the luxury brand
of the United
Kingdom and all over
the world(Brychkov
and Domegan, 2017).
They sell its products
in 5 various categories
i.e. for
men ,women,kids,
beauty-products,
accessories. That
It is one of the best
leading fashion label
store with a global
presence that deals in
various product
portfolio that involves
denims, clothing,
watches, shoes
lifestyle, eyewear and
handbags and it deals
in the men’s clothing,