Strategic Management: Internal and External Analysis of Kathmandu Holdings Limited

Running Head: MANAGEMENT
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Management
Strategic Management
(Student details :)
6/17/2019

Management
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Contents
Strategic Management................................................................................................................2
Introduction................................................................................................................................2
External Analysis.......................................................................................................................2
PEST analysis.........................................................................................................................3
Political factors...................................................................................................................3
Economic factors................................................................................................................3
Social factors......................................................................................................................3
Technological factors.........................................................................................................4
Internal Analysis........................................................................................................................4
Recommendations......................................................................................................................5
Conclusion..................................................................................................................................6
References..................................................................................................................................6

Management
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Strategic Management
Introduction
This report is focused on demonstrating the ability to think critically in relation to the
application of the management concepts, tools, and techniques of strategic management. In
general, strategic management is essential for an organization to operate efficiently,
effectively and sustainably within modern business environ (Enterslice, 2017). In this
context, this report will be using the concepts of internal and external analysis of the
contemporary business environment. The selected organization over which important
management concepts and tools will be applied is ‘Kathmandu Holdings Limited’ (KHL)
(Kathmandu Holdings Limited, 2017). For instance, external analysis of KHL will be done
with the help of PESTLE tool while SWOT analysis concept will be utilized for conducting
the internal analysis of the KHL worldwide. In this way, the business environment for the
KHL will be evaluated by the application of useful relevant tools, concepts, and tactics of
management strategies. In addition, this report will also contain a definition if the concept of
both internal and external analysis within the context of strategic management.
External Analysis
While talking about the strategic management of an organization, it includes an
understanding of the strategic position of the firm while assessing strategic choices for the
sustainable future. External analysis is necessary in order to manage strategies in action.
Here, the strategic position of an organization identifies the effect of external environment,
expectation, and influence of stakeholders on strategies along with the strategic capabilities.
External analysis is also known as macro-environment analysis which assists the companies
while analyzing their external environments (Enterslice, 2017). In this way, external analysis
for strategic management is an idea utilized within the wider area of strategic management
for assisting businesses to understand where relevant organizations fit into the wider global
marketplace. Thus, an external analysis can be seen as an objective assessment of the
revolutionized world into which a company operates for having an early warning in order to
identify potential risks, threats, and future opportunities. Apart from this, factors like
competitors, innovation, economic factors, regulatory environ, demographics, social trends,