A Case Study of Uber

The report aims at analyzing the business model of Uber in reference to the saying ‘move fast and break things’. The report also addresses the competitive situation of the Uber on the global scale with a focus on use of the emergent technologies for strengthening the competitive situation. The report provides an insight into the growth strategy of Uber along with identification of the biggest impediments for growth and the ways in which the company deals with it. The report undertakes further research for identification and explanation of three critical challenges faced by the industry along with justification and identification of ways where information system could lead to innovative solution. The report also provided recommendations along with justifications for the futuristic improvements of Uber.