Strategic Planning and Management for Amazon and Google

Running head: MANAGEMENT
Strategic Planning and Management
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Table of Contents
Case 1: Amazon...............................................................................................................................3
Introduction:....................................................................................................................................3
Question 1........................................................................................................................................3
a. Critique to the Mission Statement............................................................................................3
b. Rating the Mission Statement of Amazon...............................................................................4
c. Revision of Mission Statement Given the Move in Grocery Industry.....................................4
Question 2:.......................................................................................................................................4
a. Description of Each Element in Macro Environment..............................................................4
b. Impact of Each Element in Grocery Industry..........................................................................5
c. Macroeconomic Environment that Encouraged Amazon to Acquire Whole Foods................6
Question 3........................................................................................................................................6
a. Generic Competitive Strategies adopted by Business..............................................................6
b. Generic Strategies of Amazon before Buying Whole Foods...................................................7
c. Explanation of how Acquisition of Whole Foods aligned with Competitive Strategy of
Amazon........................................................................................................................................7
Question 4:.......................................................................................................................................8
a. Reasons Why Senior Managers at Amazon Acquired Whole Food........................................8
b. Two Risk Amazon Faces on Entering Groceries Market........................................................8
Conclusion:......................................................................................................................................9
References:....................................................................................................................................10
Case 2: Google...............................................................................................................................11
Introduction:..................................................................................................................................11
Question 1......................................................................................................................................11
a. i. Five Competitive Strategies................................................................................................11

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ii. Generic Competitive Strategy that Describes Competitive Strategy of Google....................12
b. Drivers within Value Chain that Allowed the Managers to Execute Chosen Strategies.......12
Question 2......................................................................................................................................12
a. Changes in the Macro Economic Environment that Encouraged Google to Launch Tez......12
b. i. Other Mobile Apps of Google Prior to Tez........................................................................13
ii. How Past Experience With Mobile Payment System Influenced the Launch of Tez...........13
c.i. Challenges Faced By Google in Launching Tez in Crowded Mobile Market................13
ii. Competitors of Tez and their Uniqueness..............................................................................14
Question 3......................................................................................................................................14
a. Arrangements made by Google’s Manager in Entering the Mobile Payment Market of India
....................................................................................................................................................14
b. Risk associated with the arrangement....................................................................................15
Question 4......................................................................................................................................15
a. Three International Strategies................................................................................................15
b. International Strategies for Google in terms of Mobile Payment Apps.................................16
c. How previous involvement of Google’s in India Influenced Launch of Tez.........................16
d. Replicating Success in Launching Tez in Growing Economies............................................16
Conclusion:....................................................................................................................................16
References:....................................................................................................................................17

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Case 1: Amazon
Introduction:
The report aims at providing an insight into Amazon Inc acquisition of Whole Foods for
a whopping $13.7 billion (Fickenscher, 2017). The report commences with a critical analysis of
the mission statement along with an analysis of how it is revised to provide a move to the
grocery industry. The report also provides an overview of the Macro environment. It also
discusses about the company’s competitive strategies thereby explaining how the acquisition of
the whole food aligned with the competitive strategy of Amazon. The research report also
discusses about need for acquiring whole foods along with identification and discussion of two
challenges Amazon faces through its entry into the grocery industry.
Question 1
a. Critique to the Mission Statement
An organization’s mission statement represents the first component in the process of
strategic management that puts across a context or framework within which formulation of
strategies takes place. A mission statement has four key components; a statement for the
existence of the organization or company, a statement for the desired state of the future, a
statement of key values and a statement related to the major goals. The current mission statement
of Amazon is “We strive to offer our customers the lowest possible prices, the best available
selection, and the utmost convenience (mission-statement.com, 2019)”. The vision statement of
the company is “to be Earth’s most customer-centric company, where customers can find and
discover anything they might want to buy online”. When analyzed in the above context the key