The Digital Business

NX9524 Digital Business
Coursework Submission File
Name
Student
ID

Supporting Information
Topic of the Infographic
Grab Online Platform
Other topics considered
Big data
Artificial Intelligence
Payment System
Business Model
Digital Marketing Strategy
Segmenting and profiling
Online buying journey
CRM strategy
Web Presence building strategy
In the table below, enter the facts contained in your infographic,
how they are represented graphically and their source.
# Fact Graphical representation Source

1 Grab also
known as
MyTeksi, is a
Singapore
based ride
sharing organiz
ation. The
organization
also provides
food delivery
and
digital payment
through mobile
application.
Santoso, A.
S. (2018).
Maximizin
g Strategic
Alliances in
the Multi-
Sided
Platform
Firms.
2
Grab food is
available on
grab app which
creates
seamless
number of
experiences. In
the year 2012,
Grab was
founded.
Chin, T. A.,
Lai, L. Y.,
& Tat, H.
H. (2018).
Determinan
ts of Brand
Image and
Their
Impacts on
Purchase
Intention of
Grab. Jour
nal of Arts
& Social
Sciences, 2(
1), 26-36.
3
Grab wallet is a
mobile wallet
which
comprises of
topped up
balance which
can be used for
rewarding the
purchase. It was
started in the
year 2018.
Dewi, M.
V. K., &
Darma, G.
S. (2019).
The Role of
Marketing
&
Competitiv
e
Intelligence
In
Industrial
Revolution
4.0. Jurnal
Manajemen
dan
Bisnis, 16(1